What You’ll Learn In This 6-Month Digital Marketing Course Delhi

In just 6 months, you’ll master core to advanced skills across all major areas of digital marketing — from SEO, Google Ads, Social Media, and ORM to AI tools and content marketing. Through live projects, tools, and mentorship, you’ll build the confidence and capabilities to handle real client work, freelance gigs, or full-time jobs.

By the end, you’ll know how to:

• Plan and execute complete SEO strategies (on-page, off-page, technical).
• Launch and optimise Google Ads and Meta ad campaigns for high ROI.
• Create powerful social media content and run platform-specific paid ads.
• Write blogs, emails, landing pages, and social posts using AI + strategy.
• Track digital campaigns using GA4, Search Console, SEMrush, and more.
• Handle brand reputation and build trust with ORM techniques.
• Get certified and prepare a client-ready portfolio for jobs or freelancing.

Course Lessons & Module Overview

6 Months – Digital Marketing Course Module 

Fields Of Digital Marketing 

1. Introduction to Digital Marketing  

1. Search Engine Optimization 

1. Social Media Marketing + Facebook + Instagram Meta Ads 

1. Google Ads 

1. Content Writing & Marketing 

1. Online Reputation Management 

1. Artificial Intelligence for Digital Marketing 

1. Digital Marketing Tools & Software 

Search Engine Optimization – Advanced Course Module 

Theory Sessions 

1. Introduction to Search Engine Optimization 

1. Introduction to Search Operators 

1. Introduction to Conversion Rate Optimization 

1. Introduction to On-Page and Off-Page SEO 

1. Introduction to Keywords Research 

1. Basics & Fundamentals of SEO 

1. Introduction to White, Black, Grey Hat SEO? 

1. How Does Search Engine Work? 

1. Google Algorithms – Types and Purpose 

1. What is a Website and URL Structure? 

1. Career Opportunities in SEO  

1. Introduction to Google My Business/Google Maps Listing 

Off-Page SEO Training Sessions: (Live Projects: National & International) 

1. SEO Project Structure Management 

1. Keywords Research & Analysis 

1. Google Search Console (Tool) 

1. Google Analytics 4 (Tool) 

1. Website Basic SEO Audit 

1. Website Technical SEO Audit 

1. SEO Audit Report Creation 

1. SEO Strategy Development & Execution 

1. Off-Page Backlink Building (Finding Resources and Submissions)  

1. Finding Resources Using Search Operators 

1. Article Submissions 

1. Social Bookmarking 

1. Classified Ads Submissions 

1. Local Citations Submissions 

1. Question & Answers Submissions 

1. Podcast Submissions 

1. Business Brand Profiles Creations 

1. Service/Products Image Sharing 

1. Blog Commenting 

1. PPT/PDF Creation & Submission 

1. On-Page Backlink Building (Finding Resources and Submissions) 

1. Level I – On-Page SEO Practice (Basic Coding Level Implementations) 

1. Keywords Research 

1. URL Rewriting 

1. Content Optimization 

1. LSI (Latent Semantic Indexing) Keywords Strategy 

1. Keyword Density Optimization 

1. Robots.txt File Creation and Implementation 

1. Page Meta Title Creation & Optimization 

1. Page Meta Description Creation & Optimization 

1. OG Tags Implementation 

1. DC Tags Implementation 

1. Canonical Tags Implementations 

1. Twitter Cards Implementations 

1. Google Analytics Integrations 

1. Google Search Console Integrations 

1. Level II – On-Page SEO Practice (Conversion Rate Optimization) 

1. Sticky Call to Actions Integrations 

1. Sticky Live Chat Integrations 

1. Contact Form Testing 

1. Image Alt Tags Implementations 

1. Page Content Heading Optimizations 

1. Keywords Density Optimization 

1. Broken Link Building Optimization 

1. XML Sitemap Generations 

1. Local/GEO Sitemap Generation 

1. Contextual/Internal Linking 

1. Level III – On-Page SEO Practice (Schema Implementations) 

1. JSON LD Schema Implementations 

1. Local Business Schema Implementations 

1. FAQ Schema Generation & Implementations 

1. Review & Rating Schema 

1. Product Schema 

1. Pricing Schema 

1. Level IV – On-Page SEO Practice (Website Loading Speed) 

1. HTML Compressions Practice 

1. CSS Compression Practice 

1. Image Compression Practice 

1. JS Compressions 

1. Htaccess File Code Implementations 

1. Google Page Speed Insight Score Achievement 

1. GTMetrix Score Achievement 

1. Page Indexing and Cache Strategies 

1. 301, 302 Redirection Implementations 

1. Tools You Will Learn 

1. Google Search Console 

1. Google Analytics 4 

1. Google Keywords Planner 

1. Google Trends 

1. Screaming Frog 

1. UberSuggest (by: Neil Patel) 

1. Canva (Graphic & Video Designing) 

1. ChatGPT for Content 

1. Plagiarism Checker 

1. Color Code Extractor 

1. DA & PA Checker Tools 

1. XML Sitemap Creation Tool 

1. Broken Link Finder Tool 

1. Others… As per the requirement 

Social Media Marketing – Advanced Course Module 

1. Organic – Social Media Marketing (Theory & Practical) 

1. Paid – Social Media Marketing (Theory & Practical) 

Theory Sessions 

1. Introduction to Social Media Marketing 

1. Introduction to Facebook Page 

1. Introduction to Meta Ads & Analytics 

1. Introduction to #Tags 

1. Introduction to Paid Abbreviations (CPA, CPC, CTA, etc.) 

1. Introduction to Twitter, Ads with Analytics 

1. Introduction to LinkedIn, Ads with Analytics 

1. Introduction to Pinterest, Ads with Analytics 

1. Introduction to Mapping of Targeted Demographics 

1. Introduction to Instagram, Ads with Analytics 

1. Introduction to YouTube, Video Uploading, Channel Optimization & Ranking 

1. Career Opportunities in Social Media Marketing 

Practical Sessions – Social Media Page Setups 

1. Setting Up Facebook Brand Page 

1. Setting Up LinkedIn Brand Page 

1. Setting Up Twitter Brand Page  

1. Setting Up Instagram Brand Page 

1. Setting Up YouTube Brand Page 

1. Setting Up Pinterest Brand Page 

1. Optimization of Facebook Page 

1. Optimization of Twitter Page 

1. Optimization of LinkedIn Page 

1. Optimization of Instagram Page 

1. Optimization of Pinterest Page 

1. Optimization of YouTube Page 

Facebook & Instagram Practical Training 

1. Setting Up Facebook Brand Page 

1. Business Page Description Writing 

1. Page Banner Creation Using Canva 

1. Connecting Facebook with Instagram 

1. Setting Up Meta Ad Manager Account 

1. Writing Captions for Facebook Posts 

1. Researching on #tags 

1. Publishing Trendy Reels 

1. Understanding the Meta Ad Goals 

1. Selecting the Best Campaign As per Requirement 

1. Creating Ad Graphics 

1. Creating Ad Copywriting 

1. Selecting Targeted Demographics 

1. Understanding the Campaign Budget 

1. Analysis of the Campaign Performance 

1. Optimizing the Campaign Performance 

1. Setting Up Campaign Lead Form 

1. Setting Up Instagram Campaign Through Mobile 

1. Boosting Instagram Reel with Demographic Selection 

LinkedIn Practical Training 

1. Setting Up LinkedIn Brand Page 

1. Business Page Description Writing 

1. Page Banner Creation Using Canva 

1. Setting Up LinkedIn Ads Manager 

1. Writing Captions for LinkedIn Posts 

1. Researching on #tags 

1. Publishing Trendy Reels 

1. Understanding the LinkedIn Ad Goals 

1. Selecting the Best Campaign As per Requirement 

1. Leads Generation Campaign Setup 

1. Creating Ad Copywriting 

1. Selecting Targeted Demographics 

1. Understanding the Campaign Budget 

1. Analysis of the Campaign Performance 

1. Optimizing the Campaign Performance 

Pinterest Practical Training 

1. Setting Up Pinterest Brand Page 

1. Business Page Description Writing 

1. Setting Up Pinterest Ads Manager 

1. Writing Captions for Pinterest Posts 

1. Researching on #tags 

1. Publishing Trendy Reels 

1. Creating Pin for Ad 

1. Creating Pin for Idea Ad 

1. Pinterest Campaign Management 

1. Using Pinterest Bulk Editor 

1. Creating Ad Copywriting 

1. Selecting Targeted Demographics 

1. Understanding the Campaign Budget 

1. Creating of Custom Ad Report 

1. Understanding Ad Recommendations 

YouTube Practical Training 

1. Setting Up YouTube Channel 

1. YouTube Channel Description Writing 

1. Connecting Social Media Pages  

1. Creating Channel Graphics 

1. Uploading Full Length Videos 

1. Uploading Shorts 

1. Videos Copywriting 

1. SEO Optimization of the Videos 

1. Creating Thumbnails 

1. Understanding of YouTube Analytics 

1. Understanding of Increasing the Subscribers 

1. Channel Live Page Customization 

1. Using YouTube Live Feature 

1. Understanding of the Video Time Stamps 

1. Video Editing Using YouTube Studio Editor 

Google Ads – Advanced Course Module 

Theory Classes & Practical on Live Projects 

Introduction to Google Ads 

Understanding the Fundamentals of Google Ads 

Why Google Ads Are Important 

Difference B/W Google Ads and SEO Campaign 

How to Perform Keywords Research? 

Selection of the Right Keywords 

Understanding of the Campaign Objective 

Understanding the strategy of keywords selection 

Creating Campaign, Ad Groups and Ad Copies 

Setting Up the Targeted Demographic 

Understanding Google Ads Abbreviations 

Setting Up Ad Schedule 

Setting Up Conversion Actions and Goals 

Content Writing & Marketing – Advanced Course 

Introduction to Content Writing 

Understanding of Marketing Content for Web Pages 

Understanding of Marketing Content for Blogs 

Understanding of Marketing Content for Infographics 

Understanding of Marketing Content for Press Releases 

Learn AI Based Commands for High Quality Generative Content 

Learn AI Humanizer Tools 

Multiple Paid Tool Access for Content Writing 

Learn Strategy for Creation for Content Marketing 

Learn Strategy for Viral Content Marketing 

Learn Video Content Writing 

Learn Content Writing for Shorts & Reels 

Online Reputation Management – Advanced Course 

1. Introduction to Online Reputation Management 

1. Importance of Online Reputation Management for Business 

1. Understanding the Reasons for Negative ORM 

1. Understanding the Ways to Increase Positive ORM for Business 

1. Finding Resources for Positive ORM 

1. Reaching Out to the Negative Reviewers 

1. Building Brand Profiles  

1. Placing Positive reviews On Local Citations 

1. Content Marketing to Bring Down Negative Reputation Resources 

Artificial Intelligence for Digital Marketing 

1. Introduction to AI for Digital Marketing 

1. Understanding the Use of AI for Digital Marketing 

1. Introduction to Semantic Search 

1. SEO Optimizing for AI Voice Search 

1. SEO Optimization for AI Chat Bot Search 

1. SEO Optimization for AI Google Gemini 

1. Understanding the Use of LSI Terms with AI Model 

1. Search Operators + AI Commands on GSearch 

Digital Marketing Tools & Software 

1. Introduction to AI for Digital Marketing 

1. Understanding the Use of AI for Digital Marketing 

1. Introduction & Practical Use of ChatGTP 

1. Introduction & Practical Use of Quillbot 

1. Introduction & Practical Use of UberSuggest 

1. Introduction & Practical Use of Ahref 

1. Introduction & Practical Use of SEMRush 

1. Introduction & Practical Use of Keywords Planner 

1. Introduction & Practical Use of Humanizer 

1. Introduction & Practical Use of 50+ Daily Used Tools by SEOServiceinIndia.co.in 

1. Introduction & Practical Use of Google Search Console  

1. Introduction & Practical Use of Google Analytics 4 

Notes for Students:  

1. Practical training will be provided on websites developed using platforms such as WordPress, HTML, PHP, Shopify, and other CMS technologies across various industries, including Education, Healthcare, Home Improvement, Finance, Blogging, and more.  

1. Students will also have the opportunity to engage with the latest industry strategies aimed at improving website performance and search engine rankings. 

1. This is a certified course, with certificate eligibility recognized across PAN India. 

Course Fee, Duration & Timings: 

1. 80,000/- INR + 18% GST (non-refundable) | 100% Payments Remain in Advance During the Enrollment 

1. 3 Months Duration