Advanced Social Media Marketing Course – 2 Months 

Duration: 2 Months 
Total Days: 24 Days 
Total Hours: 24 Hours 
Frequency: 3 Classes/Week 
Per Day Hours: 1 Hour 

 This course is designed for marketing professionals, entrepreneurs, content creators, and freelancers looking to build a deep understanding of strategic social media marketing to grow brands, drive traffic, and generate leads across all major platforms.

Month-by-Month Module Breakdown

Month 1: Social Media Strategy + Organic Growth

1. Introduction to Social Media Marketing
   • Importance in Modern Marketing
   • Overview of Platforms: Facebook, Instagram, LinkedIn, X (Twitter), YouTube
   • B2B vs B2C Social Media Strategy
2. Profile & Page Optimization
   • Optimizing Facebook & Instagram Pages
   • Creating a Consistent Brand Identity
   • Bio, Cover Image, CTA Buttons
3. Content Planning & Strategy
   • Types of Content: Image, Video, Reels, Stories, Carousels
   • Content Buckets: Educational, Entertaining, Promotional
   • Creating a 30-day Content Calendar
4. Hashtag Strategy & Caption Writing
   • Finding Niche Hashtags
   • Mixing High, Medium & Low Competition Tags
   • Writing Engaging Captions with CTAs
5. Canva for Social Media Design
   • Designing Templates for Posts, Stories, Reels
   • Brand Kits, Fonts, and Color Psychology
   • Tools: Canva Pro, Remove.bg, Pexels
6. Instagram Marketing Techniques
   • Reel Strategy for Reach
   • Stories, Highlights & Stickers
   • Instagram Insights & Engagement Growth

Month 2: Paid Ads, Tools & Analytics

1. Facebook & Instagram Ad Basics
   • Boosting vs Ads Manager
   • Ad Formats: Image, Video, Carousel
   • Understanding Objectives: Awareness to Conversion
2. LinkedIn & Twitter Marketing (X)
   • Building a Business Profile
   • LinkedIn Content & Polls
   • B2B Strategy on LinkedIn
   • Twitter/X Basics: Threads, Engagement Tactics
3. YouTube for Brand Awareness
   • Channel Optimization
   • Thumbnail & Title Strategy
   • YouTube Shorts & Community Tab Use
4. Social Media Scheduling Tools
   • Meta Creator Studio
   • Buffer, Later, Notion
   • Automating Posts & Analytics
5. Influencer & UGC Collaboration
   • How to Find and Approach Influencers
   • UGC: What it is and Why it Works
   • Campaign Examples & ROI
6. Capstone Project + Career Guide
   • Create a 7-day Strategy for a Brand
   • Present Plan + Canva Designs
   • Career in Social Media: Freelance vs Job
   • Proposal Templates & Client Brief Handling

 Tools & Platforms Covered:

• Meta Creator Studio
• Canva
• Buffer, Notion
• Instagram Insights, Facebook Analytics
• LinkedIn, YouTube Studio