Basic Digital Marketing + AI Course – 4 Months 

Duration: 4 Months 
Total Days: 36 Days 
Total Hours: 36 Hours 
Frequency: 2–3 Classes/Week 
Per Day Hours: 1 Hour 

This foundational course is perfect for students, job seekers, and small business owners who want to gain essential digital marketing skills and explore how to use AI tools like ChatGPT and Canva AI for productivity, content, and marketing.

Month-by-Month Module Breakdown

Month 1: Digital Marketing Fundamentals + Website Basics

1. What is Digital Marketing?
   • Traditional vs Digital Marketing
   • Digital Marketing Channels: SEO, SMM, PPC, Email, Content
   • The Buyer Journey and Funnel (TOFU-MOFU-BOFU)
2. Understanding Online Platforms
   • Key Platforms: Google, Facebook, Instagram, YouTube
   • B2B vs B2C Strategies
   • Career Paths in Digital Marketing
3. WordPress Website Creation
   • Domain & Hosting Overview
   • Installing WordPress, Themes & Plugins
   • Creating Pages: Home, About, Contact, Blog
   • Intro to On-Page SEO Settings (Yoast/Rank Math)

Month 2: SEO + Social Media Basics

1. Search Engine Optimization (SEO)
   • On-Page SEO: Meta Tags, Titles, Headings, Alt Text
   • Keyword Research using Free Tools (Ubersuggest, Google Suggest)
   • Blogging Basics for SEO
   • Submitting Website to Google Search Console
2. Social Media Marketing Fundamentals
   • Introduction to Facebook & Instagram for Business
   • Content Types: Reels, Carousels, Stories, Videos
   • Post Scheduling Tools (Meta Business Suite, Buffer)
3. Content Calendar & Design
   • What is a Content Calendar & Why It Matters
   • Creating a 7-day Plan for Social Media
   • Canva Basics: Designing Posts & Stories

Month 3: Google Tools + Email + Ads Overview

1. Google Tools Overview
   • Google Search Console: Indexing Pages
   • Google My Business (GMB) Setup
   • Google Analytics GA4 Basics (Visitors, Traffic Sources)
2. Email Marketing Basics
   • Why Email Still Works
   • Tools: Mailchimp Free Plan
   • Sending a Welcome Email + Newsletter Demo
3. Intro to Paid Ads (Overview Only)
   • Google Ads vs Meta Ads – What’s the Difference?
   • Types of Campaigns: Search, Display, Boosted Posts
   • Understanding CPC, CPM, Budgeting Concepts

Month 4: AI Tools for Productivity + Career Prep

1. Introduction to ChatGPT
   • What is ChatGPT and How It Works
   • Writing Blog Ideas, Email Copy, Captions
   • Prompting Best Practices
2. Using Canva AI & Tools
   • Canva Magic Write for Captions
   • Text to Image Tool
   • Creating Branded Templates
3. Career & Freelancing Kickstart
   • Resume Tips for Digital Marketers
   • Freelancing Platforms: Upwork, Fiverr, Internshala
   • Submitting Final Project: Personal Website or Blog

 Tools Covered:

• WordPress
• Google Search Console, Google Analytics
• Canva, ChatGPT, Mailchimp
• Ubersuggest, Buffer, Meta Suite