Basic Search Engine Optimization (SEO) Course – 3 Months 

Duration: 3 Months 
Total Days: 30 Days 
Total Hours: 30 Hours 
Frequency: 2–3 Classes/Week 
Per Day Hours: 1 Hour 

This course is designed for beginners—students, job seekers, bloggers, and small business owners—who want to learn how to optimize their websites for better search engine visibility using free tools and foundational SEO techniques.

Month-by-Month Module Breakdown

Month 1: SEO Foundations & On-Page Optimization

1. What is SEO & How It Works
   • Basics of Search Engines
   • Why SEO Matters for Business & Careers
   • Types of SEO: On-Page, Off-Page, Technical
2. Keyword Research Basics
   • Types of Keywords (Short-tail, Long-tail)
   • Understanding Search Intent
   • Free Tools: Google Suggest, Ubersuggest, AnswerThePublic
3. On-Page SEO Elements
   • Optimizing Title Tags, Meta Descriptions, URLs
   • Use of H1, H2, H3 Headings
   • Content Optimization & Keyword Placement
4. Image & Link Optimization
   • Alt Tags, File Naming & Compression
   • Internal Linking Strategy
   • Anchor Text Best Practices
5. Introduction to SEO Plugins
   • Installing and Using Rank Math / Yoast SEO
   • Creating Sitemaps and Robots.txt
   • Configuring Basic Site-Wide SEO Settings

Month 2: Technical SEO & Google Tools

1. Mobile Optimization & Site Speed
   • What is Mobile-First Indexing?
   • Google PageSpeed Insights Overview
   • Quick Fixes for Speed: Image Compression, Lazy Loading
2. Google Search Console Basics
   • Adding Website Property
   • Inspecting URLs & Submitting Sitemap
   • Monitoring Performance & Coverage Errors
3. Google Analytics (GA4) Overview
   • Understanding Basic Reports
   • Tracking Organic Traffic & User Behavior
   • Setting Goals (Basic Walkthrough)
4. Blog Writing for SEO
   • How to Structure SEO-Friendly Blog Posts
   • Writing Catchy Titles & CTAs
   • Blogging Frequency & Content Calendar Planning
5. Mini Project – On-Page SEO Audit
   • Audit a Live Website’s On-Page SEO
   • Submit Written Observations
   • Class Feedback & Suggestions

Month 3: Off-Page SEO, Local SEO & Career

1. Introduction to Off-Page SEO
   • What Are Backlinks?
   • Directory Submissions, Social Bookmarking
   • Guest Post Outreach (Basic Introduction)
2. Local SEO & Google My Business
   • Creating/Optimizing a Google Business Profile
   • NAP Consistency, Reviews, Local Keywords
   • Local Listings and Citations
3. SEO Reporting Basics
   • Creating a Monthly SEO Report (Template)
   • Metrics to Track: Traffic, Keywords, CTR
   • Presenting Results to Clients or Managers
4. Freelancing in SEO
   • Popular Freelance SEO Jobs
   • Building an SEO Portfolio (Google Docs or Notion)
   • Fiverr, Upwork, Internshala Overview
5. Final Capstone Project & Certification
   • Submit a Fully Optimized Blog Post + SEO Audit
   • Presentation & Instructor Feedback
   • Certificate Distribution + Course Recap

  Tools & Platforms Covered:

• Google Search Console
• Google Analytics (GA4)
• Rank Math / Yoast SEO
• Google PageSpeed Insights
• Ubersuggest, AnswerThePublic
• Grammarly / Hemingway