What is the duration and format of the Basic Performance Marketing Course?

This course runs for two months, with a schedule of 20 live sessions, totaling 20 hours of instruction. Sessions are conducted two to three times per week, each lasting approximately one hour—making it an accessible yet structured learning path ideal for students, freelancers, and beginners.

Who is this course intended for?

This foundational course is designed for students, freelancers, and emerging marketers who want to understand how performance-based advertising works across platforms like Google and Meta. It’s tailored for those who want to gain confidence in tracking conversions, generating leads, and measuring ROI.

What core topics are taught each month?

In the first month, you’ll explore the fundamentals of performance marketing: what it is, how it differs from branding, and the channels involved—including Google Ads, Meta Ads, affiliate marketing, and email. You’ll also learn how to map the marketing funnel to campaign objectives and understand key performance metrics such as CPA, CPC, CTR, and ROAS. In the second month, the focus shifts to hands-on introductions: setting up a Google Search campaign, doing keyword research, writing ad copy with extensions, and configuring your first Meta campaign with correct targeting and objectives.

What practical skills and tools will I gain?

By the end of this course, you'll have practical experience creating search campaigns in Google Ads, using Keyword Planner, writing compelling ad copy, and applying callouts and site links. You’ll also be able to set up Business Manager, select suitable campaign objectives (like traffic, leads, or conversions), and create custom and lookalike audiences within Meta Ads Manager. These real-world skills will prepare you to manage basic paid campaigns effectively.

Is there any certification or career support included?

Yes—upon completing the final module and assignments, you receive a certificate of completion that validates your knowledge in performance marketing fundamentals. While the primary focus is skill-building, the curriculum also lays a foundation for freelancing or entry-level roles in digital marketing.

Performance Marketing Course, 2 Months Performance Marketing Course In Delhi

About Course

Basic Performance Marketing Course – 2 Months

Duration: 2 Months
Total Days: 20 Days
Total Hours: 20 Hours
Frequency: 2–3 Classes/Week
Per Day Hours: 1 Hour

This beginner-level course is perfect for students, freelancers, and marketers who want to understand how performance-based advertising works, with a focus on lead generation, conversion tracking, and ROI measurement across platforms like Google and Meta Ads.

Month-by-Month Module Breakdown

Month 1: Performance Marketing Fundamentals

What is Performance Marketing?
- Definition & Scope
- Difference Between Branding & Performance Campaigns
- Popular Channels: Google Ads, Meta Ads, Affiliate, Email
Understanding the Marketing Funnel
- Awareness → Interest → Conversion
- Campaign Goal Alignment
- Examples of Funnel-Based Ads
Key Metrics & Terminology
- CPA, CPC, CTR, ROAS, Conversion Rate
- Budget Planning & Target KPIs
- Measuring Campaign Success
Intro to Google Ads (Search)
- Campaign Structure (Campaign → Ad Group → Ad)
- Keyword Basics & Match Types
- Writing Ad Copy & Using Extensions
Intro to Meta Ads (Facebook & Instagram)
- Setting Up Business Manager
- Choosing Objectives: Traffic vs Leads vs Conversions
- Targeting Options: Core, Custom, Lookalike

Month 2: Campaign Setup, Tracking & Strategy

Creating Simple Campaigns
- Walkthrough of a Google Search Campaign
- Walkthrough of a Meta Ad Campaign
- Setting Budgets, Locations & Audiences
Landing Page & Conversion Basics
- What Makes a Good Landing Page?
- Tools: Elementor, Unbounce (Overview)
- Adding CTAs & Form Triggers
Tracking & Reporting Overview
- Introduction to Google Analytics (GA4)
- Setting Goals & Events
- UTM Parameters Basics
Freelancing & Job Opportunities
- Freelance Niches: Ads Setup, Reporting, Lead Gen
- Platforms: Fiverr, Upwork, LinkedIn
- Resume Tips for Performance Marketers
Capstone Project & Certification
- Build a Sample Funnel Strategy (Google or Meta)
- Present Budget Plan, Ad Copy & Tracking Flow
- Final Feedback + Certificate Distribution

Tools & Platforms Covered:

Google Ads (Search Only)
Meta Ads Manager (Basics)
Google Analytics (GA4)
io or Google URL Builder
Canva (for Ad Creatives)

Instructor

SEO Anubhav Garg

Born in 1993 in New Delhi, Anubhav delved into SEO early in his career. He co-founded MysticDigi to collaborate with diverse clients, scaling to include training (Advertolearn) and specialized SEO services. His mission centers on democratizing digital marketing knowledge and driving measurable growth through education and consultancy

₹20,000 ~~₹25,000~~

10% off the registration of July 2025 batches

Skill LevelIntermediate

Basic Performance Marketing Course – 20 hours | Days 20 | 2 Months

₹20,000 ~~₹25,000~~

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Phone:

+91 7678300713

E-mail:

contact@advertolearn.com

Location:

2nd Floor, Subway Building,
J-57, Bandar Wali Khu, Ramesh Nagar, Delhi, 110015

Basic Performance Marketing Course – 20 hours | Days 20 | 2 Months

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