About Course
Advanced Digital Marketing Course – 3 Months Module Plan
Duration: 3 Months
Total Days: 35 Days
Total Hours: 70 Hours
Frequency: 3 Classes/Week
Per Day Hours: 2 Hours
Month-by-Month Course Breakdown
Month 1: Core Foundation + Website Building
- Digital Marketing Essentials
- What is Digital Marketing?
- Key Channels: SEO, SMM, SEM, Email, Content
- Sales Funnel and Customer Journey
- Website Planning & WordPress Setup
- Domain & Hosting Basics
- Installing and Designing WordPress Site
- Plugins, Themes, Security & Contact Forms
- Mobile Responsiveness + Basic SEO Configurations
Month 2: SEO + Google Ads + Analytics
- Search Engine Optimization (SEO)
- Keyword Research & Planning
- On-Page SEO: Meta Tags, Alt Tags, URLs, Content
- Off-Page SEO: Link Building, Blog Outreach
- Technical SEO: Sitemaps, Robots.txt, Indexing
- Google Ads (Search & Display)
- Creating Campaigns, Ad Sets & Ads
- Search Ads, Display Ads, and YouTube Ads
- CPC Bidding, Quality Score, Keyword Match Types
- Ad Extensions and Conversion Tracking
- Google Analytics & GA4
- Setting Up GA4
- Measuring Website Performance: Users, Sessions
- Events & Goal Tracking with Google Tag Manager
Month 3: Meta Ads + Tools + Freelancing
- Meta (Facebook & Instagram) Ads
- Facebook Business Manager Setup
- Audience Targeting: Custom, Lookalike, Retargeting
- Pixel Integration & Event Setup
- Creating and Managing Ad Campaigns
- Content Strategy + AI Tools
- Content Calendar Planning
- Copywriting Tools: ChatGPT, Grammarly, Canva
- Visual Design: Banners, Reels, Stories
- Freelancing & Career Launch
- Freelancing Websites (Upwork, Fiverr, LinkedIn)
- Proposal Writing, Client Communication
- Building Your Digital Portfolio
- Resume Tips & Final Mock Interview