What is the duration and structure of the course?

The program runs for 2 months, consisting of 25 total instructional days, and delivers 75 live teaching hours. Sessions are structured as three classes per week, each lasting 3 hours, providing a focused and intensive learning experience.

Who should enroll in this course?

This course is ideal for career-minded professionals, freelancers, business owners, and students seeking a rapid and practical learning path into digital marketing. It’s especially suited for those wanting a skill-packed program with realistic project exposure.

What topics are covered during the two months?

Throughout the two months, learners explore the core areas of digital marketing including SEO, Google Ads, Meta Ads, content marketing, and analytics. The course begins with the basics such as setting up a website, understanding the marketing funnel, and creating buyer personas. It then progresses to more advanced topics like running paid ad campaigns on Google and Facebook, using Google Analytics with Tag Manager, and implementing AI tools such as ChatGPT and Canva AI for content creation. The program concludes with a capstone project to showcase your newly gained skills.

What practical skills and tools will I gain?

By the end of the course, you’ll be able to independently create, manage, and analyze digital marketing campaigns across various platforms. You'll become comfortable using tools like Google Ads Manager, Meta Ads Manager, GA4, and automation tools like Tag Manager. You’ll also learn how to use AI tools to improve your efficiency in content creation and design. The course is heavily focused on practical application through assignments and project work.

Is there certification and career support included?

Yes, after successful completion of the course, students receive a nationally recognized PMKVY certification. In addition to certification, the program includes career support such as resume and portfolio building, guidance for freelancing platforms, and mock interviews to help you confidently pursue job or freelance opportunities in digital marketing.

2 Months Advanced Digital Marketing Course, 2 Months/25 Days Digital Marketing Course Delhi

About Course

Advanced Digital Marketing Course – 2 Months Module Plan

Duration: 2 Months
Total Days: 25 Days
Total Hours: 75 Hours
Frequency: 3 Classes/Week
Per Day Hours: 3 Hours

This intensive course is designed for fast learners and professionals looking to gain a complete skillset in a short time span.

Month 1: Digital Marketing Foundation + Key Platforms

Digital Marketing Basics
- What is Digital Marketing?
- Types: SEO, SMM, PPC, Email, Content
- Buyer Persona, Funnel & Industry Case Studies
Website Development with WordPress
- Domain, Hosting, CMS Overview
- WordPress Installation, Themes, Plugins
- SEO Plugin Configuration (Yoast or Rank Math)
- Designing a Portfolio or Business Website
Search Engine Optimization (SEO)
- Keyword Research Techniques
- On-Page SEO: Meta Tags, Content, URLs
- Off-Page SEO: Backlinks, Social Bookmarks
- Technical SEO: Mobile Friendly, Speed, Indexing

Month 2: Paid Ads, Tools, Analytics & Career

Google Ads – Search, Display & YouTube
- Campaign Planning & Setup
- Keyword Types, Ad Copywriting
- Budgeting, A/B Testing, Extensions
- Conversion Tracking & Reports
Meta (Facebook/Instagram) Ads
- Business Manager Overview
- Campaign Objectives, Creative Strategy
- Retargeting & Lookalike Audiences
- Installing Pixel and Tracking Events
Google Analytics (GA4) + Reporting
- Setting Up GA4 with GTM
- Understanding Reports: Audience, Acquisition, Behaviour
- Events, Goals & Funnel Visualization
AI Tools + Freelancing
- Using ChatGPT for Content, Email, Strategy
- Canva AI for Social Media & Ad Creatives
- Freelancing Platforms (Upwork, Fiverr)
- Building Resume + LinkedIn Profile
- Final Capstone Project

Instructor

SEO Anubhav Garg

Born in 1993 in New Delhi, Anubhav delved into SEO early in his career. He co-founded MysticDigi to collaborate with diverse clients, scaling to include training (Advertolearn) and specialized SEO services. His mission centers on democratizing digital marketing knowledge and driving measurable growth through education and consultancy