A podcast is an audio media file, usually in MP3 format, which can either be pre-recorded or streamed live. In digital marketing or digital marketing with AI era, podcasting is considered a form of content marketing where creators record content in their own voice. Podcast is also one of SEO link building or SEO Off-Page strategy which helps in generating quality inbound backlink building for the targeted landing pages to get them ranked higher.
After recording, the audio is often edited by adding sound effects, intro/outro music, and sometimes even accompanying graphics. The final MP3 version is then uploaded to popular podcasting hosting and distribution platforms for listeners to access, subscribe to, and share.
Podcasts have become a powerful medium in digital marketing as they allow brands and individuals to engage audiences directly, build authority, and share valuable information in a more personal and interactive way.
A podcast is an easy-to-listen audio content format that users can access from anywhere and at any time. Listeners can even download podcast episodes from podcasting platforms while connected to the internet and play them later offline, without requiring an active internet connection.
Here are few examples of AdvertoLearn Podcasting Channels:
- AdvertoLearn Podcasts on Spotify
- AdvertoLearn Podcasts on Rephonic
- AdvertoLearn Podcasts on Podcast.App
- AdvertoLearn Podcasts on ListenNotes
This flexibility makes podcasts highly convenient, allowing audiences to consume content while travelling, working, or multitasking.
A podcast can take many forms such as a radio programme, discussions, news analysis, educational content, or even devotional content.
What are the Uses of Podcast Submissions?
Podcasting is an efficient strategy that connects creators and listeners in a far better way compared to traditional text-based content on the web. Unlike written content, podcasts provide a more personal and engaging experience, making it easier to build trust and long-term relationships with the audience.
Podcasts can be used by any type of business—whether offering professional services, tools, products, or by individuals with specialised skills. Anyone can create and publish podcasts to reach their targeted audience base, improve brand visibility, and grow their business.
Podcasts have evolved into a mainstream content marketing strategy and continue to be one of the most powerful tools for online business promotions in 2025. With growing audiences across streaming platforms, they have become an essential medium for brands to engage, educate, and build stronger connections with their target customers.
Many online businesses and skilled individuals are now using podcasting as a strategy to promote their brands, showcase services, and even sell products.
Market Share of the Podcast Industry
The global podcasting market size was valued at USD 11.50 billion in 2020, which grew to USD 14.25 billion in 2021, and it continues to expand steadily.
According to Statista (India), the revenue in the Music, Radio & Podcast segment was projected to reach USD 1,488 million in 2022. With an expected annual growth rate (CAGR 2022–2027) of 6.38%, the market volume is forecast to reach USD 2,027 million by 2027.
Types of Podcasts
- Talk Shows
- Music Shows
- Interviews
- Storytelling
- Tutorials
- Directions/Guides
- Commentaries
- Sportscasts
Examples of Popular Podcasting Platforms
- Spotify
- Radiopublic
- Podomatic
- Gaana
- JioSaavn
Born in 1993 in New Delhi, Anubhav delved into SEO early in his career. He co-founded MysticDigi to collaborate with diverse clients, scaling to include training (Advertolearn) and specialized SEO services. His mission centers on democratizing digital marketing knowledge and driving measurable growth through education and consultancy
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