Basic Google Ads Course – 20 hours | Days 20 | 2 Months

If you want an experiential Google Ads Course in Delhi, a genuine Google Ads institute Delhi, or a beginner-friendly means of getting into paid advertising — search no more. AdvertoLearn's Basic Google Ads Course – 20 Hours / 2 Months is designed to provide you with a strong foundation in Google Ads so that you can launch, manage, and optimize campaigns with confidence.

If you're searching for an experiential, beginner-friendly Google Ads Course in Delhi, a trusted Google Ads institute, or simply a smart starting point for your journey into paid advertising — look no further. AdvertoLearn’s Basic Google Ads Course is designed specifically for beginners, students, entrepreneurs, and aspiring digital marketers who want to build a strong foundation in Google Ads from the ground up.

This 20-hour course spread over 2 months offers a step-by-step, hands-on learning experience that teaches you how to confidently launch, manage, and optimize ad campaigns across Google’s powerful advertising platforms — including Search Ads, Display Ads, and YouTube Ads.

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Included with AI power Modules

What You’ll Learn

Google Ads Foundations: campaign types, account setup, and how the ad system works

Keyword research, match types, and negative keywords to optimize traffic judiciously

Creating your initial Search campaigns: writing ad copy, leveraging extensions, and creating ad groups

Optimization fundamentals: tracking metrics (CTR, CPC), optimizing ads, and enhancing quality

Reporting & performance tracking: interpreting results and optimizing campaigns with data

Skills you'll gain

Google Ads Fundamentals Keyword Research & Targeting Search Campaign Creation Budgeting & Bidding Basics Ad Copywriting & Extensions Performance Tracking & Optimization Audience & Location Targeting Campaign Reporting & Analysis

Details to know

LinkedIn
Shareable Certificate + Internship offer
Language
Taught in English and Hindi
Bell
Recently updated

September 2025

Placement Partners

We have more than 700+ placement partners for students.

Flexible Learning: Online & Offline Basic Google Ads Course in Delhi

At AdvertoLearn, we recognize that every learner has unique needs — that’s why our Basic Google Ads Course is available in both online and offline formats. Whether you're based in Delhi or learning from anywhere in India, our course is designed for maximum flexibility and convenience.

Prefer learning remotely at your own pace? Our online Google Ads Course offers live sessions, class recordings, downloadable resources, and complete access to our learning management system (LMS) so you can learn anytime, anywhere.

Want hands-on support and in-person mentorship? Join our offline Google Ads classes at our Ramesh Nagar, Delhi training center and benefit from classroom learning, peer discussions, and expert guidance.

Master Google Ads with AdvertoLearn's Basic Google Ads Course in Delhi

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This Google Ads For Beginners Course is tailored for those who are new to digital advertising or want to structure their paid campaigns from square one. As one of the accessible Google Ads Courses in Delhi, the course emphasizes real-world application over theory. You’ll get to practice building live campaigns, understand Google’s interfaces, and begin making data-driven decisions.

Course Description and Details

Duration: 2 Months

Total Days: 20 Days

Total Hours: 20 Hours

Frequency: 2–3 Classes per Week

Per Session: 1 Hour

Mode: Online & Offline (Delhi)

Fees: ₹20,000 (discounted from ₹25,000)

Certification: Certificate from AdvertoLearn upon completion

This Basic Google Ads Course Delhi program is perfect for getting started with Google Ads. You’ll not only learn theory but also run your own campaign, track performance, and gain confidence to manage ads on your own or for clients.

Course Modules

Week 1: Introduction & Account Setup
Week 1: Introduction & Account Setup
  • Overview of Google Ads ecosystem

  • Understand campaign types: Search, Display, Video, Shopping

  • How ad auctions work

  • Account hierarchy: Campaign → Ad Group → Ads → Keywords

  • Navigate the Google Ads interface

  • Create your first campaign
Week 2: Keyword Research & Search Ads
Week 2: Keyword Research & Search Ads
  • Keyword research with Keyword Planner

  • Learn match types: broad, phrase, exact

  • Set up negative keywords

  • Write compelling ad headlines and descriptions

  • Add ad extensions: sitelinks, callouts, etc.

  • Launch your first Search campaign
Week 3: Budgeting, Bidding & Targeting
Week 3: Budgeting, Bidding & Targeting
  • Set daily budgets and bid strategies (manual CPC, automatic bids)

  • Understand Quality Score basics

  • Set up audience targeting: demographics, interests

  • Location targeting and language settings

  • Device targeting and ad scheduling
Week 4: Reporting, Optimization & Project
Week 4: Reporting, Optimization & Project
  • Track key metrics: impressions, clicks, CTR, CPC

  • Link Google Ads with Google Analytics

  • Optimize campaigns: test ad variants, improve relevance

  • Identify and fix underperforming ads

  • Complete mini project: create and present a dummy campaign

  • Receive feedback and certification

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Why AdveroLearn is people's first choice

  • Portrait of Chaitanya A.

    ‘Highly recommend AdvertoLearn Digital Marketing Course for beginners. The trainers are experienced and supportive.’

    Portrait of Felipe M.

    Content Writer 2

  • Portrait of Chaitanya A.

    ‘Advertolearn Digital Marketing Institute in Ramesh Nagar, Delhi, offers exceptional digital marketing courses that stand out for their quality and depth....’

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    shanoo

  • Portrait of Chaitanya A.

    ‘AdvertoLearn truly stands out as the top Digital Marketing Institute in Delhi. I got placement support right after completing my course’

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    Tushal

  • Portrait of Chaitanya A.

    ‘Advertolearn Digital Marketing Institute is excellent! The AC classrooms are very comfortable. The curriculum is relevant and up-to-date. Washrooms are clean, which is great....’

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    Manoj

Frequently Asked Questions (FAQ)

Q: Do I need to have experience in ads or digital marketing?
A: No. This is a course aimed at beginners, and we'll start from zero and build your skill set a little at a time.
Q: Are classes online?
A: Yes, the Basic Google Ads Course Delhi is offered online and offline to accommodate your location and preferences.
Q: Will I receive a certificate when I complete the course?
A: Yes, if you complete the course this is a certificate you receive from AdvertoLearn which you can show to clients or employers.
Q: How long is each of the sessions and how often?
A: Each session is 1 hour, and meetings are 2-3 times a week for 20 days (2 months).
Q: Will this course let me advertise for my business or clients?
A: Yes, the course has a mini project where you create and optimize your own ad so you will be ready to put into practice the skills learned in the course.
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