Social media has changed how people consume news and follow trends and it’s an essential part of digital marketing . Every single person has a phone and an internet connection, regardless of their age or location. Anyone who wants eyeballs on their website, SMO (Social media optimization) is a must for them. You can catch the attention of a wide audience using social platforms like Instagram, Facebook, X, YouTube, Reddit, etc. Millions of people visit these social platforms everyday. That’s why it’s essential for you to make your presence felt there. Different platforms have different ways of distributing content to their user audience. Let’s discuss how you can put these platforms to your benefit.
How can you bring traffic?
Through instagram reels and stories
Busy schedules and short attention spans have made Instagram reels popular amongst people. People rarely search on Instagram; they just scroll. Making Instagram reels that match your website content and which are also informative and problem-solving will make people watch your videos.
You should also put relevant hashtags in the caption. It tells Instagram what your reel is about, so it can show it to anyone who’s looking for content related to that which is called Target audience. You can put your website link in the caption, pin the link in the comment section, put the link in your bio, or tell them about it verbally. Besides reels, you can use Instagram’s “stories” features to promote your website.
With Facebook groups and pages
Despite Instagram being super popular specially with the young audience, Facebook is still useful as it ever was. Facebook groups are one of the best features of the platform. There are thousands of Facebook groups related to specific niches that have members in large numbers. You can make a Facebook group and set its privacy to public and share the link at different group threads, page threads to add people to them.
You can post about your website and interact directly with them in Facebook groups. But Facebook is not just Facebook groups, It also has “pages” features where you can create a page for your website and give updates to your audience about it. Unlike Facebook groups, where everyone can post, on pages, only you can post,but you can still interact with the audience in the comment section.
Using Posts and Reposts with X
Post (tweet) informative things related to your niche and use relevant hashtags. Repost ( Retweet) posts that match with your content and reply to popular accounts and active threads and useful information. You can put your website link in these posts, reposts, and replies. You can also post video content on X to engage more audience. Your account name clearly indicates what it is about with a link to your website in your bio also.
With the Help of subreddits
Before posting on reddit you have to understand that each subreddit has its own separate rules. You have to read and follow these rules to post there. If you break these, your comment or post will be taken down. Some of these threads are very active and populated. You can share information related to your niche in the comments of popular threads and put your website to get the audience to visit it for more information. You can also put your own post there with a website link for people to discuss a certain topic related to it.
Via Youtube
Just like Instagram reels, Youtube also has an option for short video content called “YouTube Shorts” if you don’t want to make long-form content. Make Quality and catchy videos related to your website’s content and mention the link in the description. You can also pin your website’s link in the comment section for people to see it.
Keep the title clear and catchy, and just like most other platforms Youtube also has a Hashtags feature which you can use to tell YouTube what your video is about so it can show its audience looking for similar content. YouTube videos also rank on Google, so if you make a good video and it ranks on google it can bring traffic for a long time.
Reaching professional audience with LinkedIn
LinkedIn is better for a professional audience. You can mention your website link in your LinkedIn bio. People use it to build networks and find jobs. Companies use it for hiring people and also for branding and building trust. You can share personal stories, tips and insights related to your field. You can comment on other people’s posts as well with a link to your website. When people find your contribution valuable, they might visit your profile, follow you, and even recommend your profile to their friends
Some other useful Platforms
Apart from these popular platforms, there are some more social media platforms that you can use to get clicks on your website, like TikTok ( if you are outside India), Quora, Pinterest, Telegram, Whatsapp channels. These platforms are also used by people in large numbers so exploring them is not a bad idea as well.
