Keyword competition refers to how difficult a keyword is to rank on search engines. When too many website tries to rank the same keyword its competition becomes high, and it becomes hard to rank. High volume keywords with high keyword competition are usually ranked by big brands and experienced bloggers. While keywords with low competition are easier to rank because fewer websites are trying to rank them.
That’s why it’s important in SEO to understand keyword competition before choosing a keyword to rank. If you choose to rank high volume and high competition, your website may struggle to rank on search engines, especially if it’s new. That’s why it’s good for new sites to try and rank lower to medium competition keywords because they have a better chance of being ranked higher on search engines.
How to Choose Keywords Based on Competition
Always choosing the most searched keywords is not necessary. A balanced approach between search volume and competition is the best way to go about it when you try to rank keywords on your website. For example, a medium search volume keyword with low competition will give you a better result if your website is new, instead of a high volume and high competition keyword.
Many Keyword finding tools let you know keyword difficulty. You can also check manually how high the competition is for a keyword by typing it in a search engine. If the top results are big brands and already established website that means the competition for that particular keyword is high, but if smaller, less popular websites show up at the top, it means the competition is low.
