User search intent is the reason why users are putting certain queries in search engines. Search intent focuses on understanding the purpose rather than just looking at the keywords used. User intent could be informational when they are just looking for information regarding something or a commercial investigation when they are about to spend their money on something, for example, when someone is searching “best mobile phones under 30000.” It’s essential that you understand the user search intent in order for your page to rank well in search results. For example, two people might be searching for “digital marketing.” One person may want to know what digital marketing is, while another person may be looking to join a paid course. The keywords are similar, but the intent is different. This is why understanding search intent is essential for ranking your website higher.
How to find user search intent?
There are a few ways to know about user search intent. You can write a keyword in Google search to see what kind of content is showing up at the top. Because search engines rank content that matches the user’s search intent. If the top searches are guides and tutorials or include words like “how,” “why,” or “what,” it means the intent is informational, and if product pages show up first or words like “best,” “top,” or “vs,” it means the intent is commercial or transactional. There are also SEO tools that categorize keywords by intent, and you can also look at “people also ask” section for more clarity.
How to write content after knowing the intent?
Once you know the intent, it’s time to write the content on your webpage accordingly. Make sure your content contains what the user is looking for. If the intent is informational, write your content in clear language and without complicating it too much. If the intent is commercial, your content should include pros and cons, price, features, etc. If you are writing transactional content where you are trying to sell something on your website, you should use persuasive and benefit-driven language. The more intent-driven your content is, the higher its chance of being ranked.
