IBM Digital Marketing and Growth Hacking Professional Certificate
Prepare for digital marketing specialist career. Gain in-demand and practical skills to be job-ready in 2 months. No prior experience needed.
7 course series
Earn a career credential that demonstrates your expertise
⭐ 4.8
(35 reviews)
Beginner level
Recommended experience
2 months at 8 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
- ✓ Master the up-to-date practical skills and knowledge that digital marketers use or are required for becoming a growth hacker
- ✓ Practice concepts and strategies across digital advertising, SEO, content marketing, social media, e-commerce, and email campaigns
- ✓ Learn how to create, manage, and analyze effective marketing campaigns across major social media platforms, such as Google, LinkedIn, and YouTube
- ✓ Use GenAI to automate and personalize marketing content, including ad copy, product recommendations, and email promotions
Overview
Prepare for a career in the high-demand field of digital marketing. In this IBM Digital Marketing Professional and Growth Hacking Certificate, you’ll learn in-demand skills like digital advertising, search engine optimization (SEO), social media management, and data analysis to get job-ready in 2 months. No prior experience is required to get started.
A digital marketing specialist develops marketing plans and strategies for businesses, usually through channels that include social media, SEO, and email.
Skills you'll gain
Tools you'll learn
What's included
Professional Certificate - 7 course series
Throughout the program, you’ll complete projects and labs to gain a firm grasp on the required skills commonly used by digital marketers.
Examples of labs and projects included in the program:
- Develop advertising campaigns for various social media channels, including Google, Instagram, Facebook, and LinkedIn
- Optimize a campaign based on data
- Perform influencer marketing selection
- Create and optimize rich snippets and schema markups
- Build campaigns on Google AdWords
- Optimize ecommerce campaigns using Google Shopping
- Generate personalized product recommendations
- Leverage GenAI tools in digital marketing areas, such as content creation, email marketing, SEO, and social media
The program includes a capstone project that provides a hands-on opportunity to apply your skills in a real-world scenario, guiding you to develop a comprehensive digital and growth hacking marketing strategy.
Introduction to Digital Marketing
Course 1 • 1 hour • ⭐ 4.7 (29 ratings) • View course
This course introduces you to the fundamentals of digital marketing, covering SEO, social media, and analytics basics.
Digital Advertising
Course 2 • 1 hour • View course
Learn to build and optimize ads across Google, Facebook, Instagram, and LinkedIn to maximize ROI.
Search Engine Optimization and Content Marketing
Course 3 • 1 hour • ⭐ 4.9 (12 ratings) • View course
Master SEO techniques and content strategies to improve organic rankings and increase audience engagement.
Instructors
IBM Skills Network Team • 83 Courses • 1,498,491 learners
Rajesh Menon • 8 Courses • 11,127 learners
Rav Ahuja • 56 Courses • 4,217,195 learners
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Frequently asked questions
How long does it take to complete the Professional Certificate?
It depends on your pace, but most learners complete it within 3–6 months.
Who should take this professional certificate?
This certificate is designed for beginners as well as professionals looking to upskill.
What background knowledge is necessary?
No prior experience is required. Basic computer skills will help.
¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024) All other job roles (9/1/2024 - 9/1/2025)
