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Basic Content Marketing & Writing Course – 20 hours | Days 20 | 2 Months

Content is the basis of all forms of digital communication. Whether you are a student, an aspiring digital marketer, a freelancer, or a small business owner, having good content skills can help you rise above the digital clutter. The Delhi Basic Content Marketing & Writing Course from AdvertoLearn offers you important skills for content creation and marketing in order to engage audience members, create organic traffic, and grow your brand online.

Our beginner-friendly content marketing actively focuses on learning by doing. Our course will teach you how to write engaging content, develop strategies, and have you job-ready in under 2 months.

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What You’ll Learn

Understand the fundamentals of content marketing and the role it plays in digital communication.

Master writing engaging blog posts with compelling headlines, clear structure, and strong calls-to-action.

Create effective social media content tailored for platforms like Instagram, Facebook, and LinkedIn.

Write persuasive email newsletters and promotional emails that drive conversions.

Learn SEO basics for content, including natural keyword integration and blog optimization.

Develop your brand’s voice and storytelling skills to connect authentically with your audience.

Use essential digital tools like Grammarly, Canva, and ChatGPT to enhance writing quality and creativity.

Build and manage a content calendar to plan and schedule your marketing efforts strategically.

Produce a mini portfolio of blogs, social posts, and emails to showcase your writing skills for jobs or freelancing.

Skills you'll gain

Content Marketing Basics Blog Writing Techniques Social Media Copywriting Email Marketing Skills SEO Content Optimization Brand Voice Development Digital Writing Tools Content Calendar Planning Editing and Proofreading Portfolio Building

Details to know

LinkedIn
Shareable Certificate + Internship offer
Language
Taught in English and Hindi
Bell
Recently updated

September 2025

Placement Partners

We have more than 700+ placement partners for students.

Real Projects & Portfolio: What You’ll Do

In AdvertoLearn's Basic Content Marketing & Writing Course, you'll gain hands-on experience by creating a comprehensive content package for a brand. This includes drafting a blog post, crafting engaging social media captions, and composing a promotional email. These projects will be compiled into a professional portfolio, showcasing your ability to produce cohesive and effective content across multiple platforms.

Master Content Writing with AdvertoLearn's Content Marketing Course in Delhi

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  • Duration: 2 Months
  • Total Hours: 20 Hours
  • Frequency: 2–3 Classes/Week
  • Class Duration: 1 Hour per Session
  • Mode: Online and Offline (Delhi)
  • Certification: AdvertoLearn Content Marketing Certificate
  • Fees: ₹20,000 (Discounted from ₹25,000)

Module Breakdown

Week 1: Content Writing Foundations
Week 1: Content Writing Foundations
  • Introduction to content marketing and writing basics

  • Exploring content types: blogs, emails, social media, web copy

  • Understanding audience and brand tone

  • Writing clear, engaging, well-structured content
Week 2: Blog Writing & Editing
Week 2: Blog Writing & Editing
  • Blog writing practice: headlines, readability, calls-to-action (CTAs)

  • Grammar, formatting, and editing with Grammarly & Hemingway

  • Introduction to Canva for basic visual content creation
Week 3: SEO & Social Media Content
Week 3: SEO & Social Media Content
  • Basics of SEO for content creators

  • Keyword research and blog optimization

  • Creating social media content for Instagram, LinkedIn, and Facebook
Week 4: Email Writing & Portfolio Building
Week 4: Email Writing & Portfolio Building
  • Writing newsletters and promotional emails

  • Using AI tools like ChatGPT for idea generation

  • Creating a content calendar

  • Capstone project: draft blog, social post, and email

  • Portfolio finalization and course wrap-up

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Why AdveroLearn is people's first choice

  • Portrait of Chaitanya A.

    ‘Educators teaching digital marketing course are really good. Have met them in person. They have industry experience unlike other institutes which just advocate theory.’

    Portrait of Felipe M.

    Aryan Goyal

  • Portrait of Chaitanya A.

    ‘Advertolearn Digital Marketing Institute in Ramesh Nagar is excellent! The facilities are very clean and tidy. They have smartboards that make learning fun and easy. The courses are of great quality, perfect for everyone...’

    Portrait of Larry W.

    Deepak Kumar

  • Portrait of Chaitanya A.

    ‘Very good experience at advertolearn. The faculties are very experienced and clear all doubts and questions. With my seo course in Delhi based institute I got an opportunity to work with the team of professionals on the live project which...’

    Portrait of Chaitanya A.

    Laksh Garg

  • Portrait of Chaitanya A.

    ‘Advertolearn Digital Marketing Institute is excellent! The curriculum is very relevant and up-to-date. The faculty are experts in their fields and always ready to help. I feel safe with the adequate security on campus. The courses are highly specialized, making it easy to learn...!’

    Portrait of Chaitanya A.

    Pankaj Kumar

Frequently Asked Questions (FAQs)

1. Before I join the course, do I need to have experience in content writing?
No, this course is for beginners. We will start from the basic principles and gradually build your skillset.
2. Will I get a certificate after I finish the course?
You will receive an AdvertoLearn Content Marketing Certificate after successfully completing the course and final project.
3. What happens if I miss a class?
Don't worry. We have recorded sessions for online classes, as well as make-up classes for offline students.
4. Is the course available for students outside of Delhi?
Yes! The course is learning free and online! You can attend from anywhere in India or abroad.
5. What kind of content will I learn to write?
You can expect to write blog posts, social media posts, email communications, product descriptions, and basic website content.
6. Will this course offer a path to becoming a freelancer?
Absolutely, this course is designed for anyone who is interested in being a freelance writer. You will also create a minor portfolio to begin pitching clients.
7. How do I sign up for the course?
Just head over to the official course page, choose the online or offline option, and register from there. You can also contact us directly for assistance.

Get Course Info

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