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Basic Search Engine Optimization – 30 hours | Days 30 | 3 Months

Search Engine Optimization (SEO) is the foundation of online presence in today's digital era. No matter whether you are a student, a future digital marketer, or a small business owner, you should know about SEO to thrive in the online world. AdvertoLearn's Basic SEO Course in Delhi is crafted to make you competent in basic SEO skills so that you can optimize website ranks and generate organic traffic successfully.

Through this course, you’ll learn how to improve website visibility, boost search engine rankings, and drive organic traffic effectively—all using proven SEO techniques and tools.

By the end of the course, you’ll not only understand how search engines work but also how to apply this knowledge to real-world projects. With a strong foundation in SEO, you’ll be empowered to enhance your digital footprint and stay ahead in a competitive online marketplace.

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What You’ll Learn

SEO Fundamentals & Search Engine Mechanics
 Understand how search engines crawl and index websites, and the significance of SEO in enhancing online visibility.

Keyword Research & Search Intent
 Learn to identify short-tail and long-tail keywords using tools like Google Suggest, Ubersuggest, and AnswerThePublic, and map them to user search intent.

On-Page SEO Optimization
 Master the art of optimizing title tags, meta descriptions, URLs, and headings (H1, H2, H3) to improve page relevance and ranking.

Content Optimization & Internal Linking
 Develop skills in keyword placement, content structuring, and creating an effective internal linking strategy to enhance user experience and SEO.

Image & Link Optimization
 Learn best practices for image SEO, including alt text, file naming, and compression, as well as anchor text optimization for links.

SEO Plugins & Technical Setup
 Gain hands-on experience with SEO plugins like Rank Math and Yoast SEO, and understand how to configure sitemaps and robots.txt files.

Mobile Optimization & Site Speed
 Understand the importance of mobile-first indexing and learn techniques to improve site speed, such as image compression and lazy loading.

Google Search Console & Analytics
 Learn to set up and utilize Google Search Console and Google Analytics to monitor website performance and user behavior.

SEO-Friendly Blog Writing
 Acquire skills in structuring SEO-friendly blog posts, crafting compelling titles and calls-to-action, and planning a content calendar.

Off-Page SEO & Local SEO
 Understand the basics of backlinking, directory submissions, and social bookmarking, and learn to optimize Google My Business profiles for local SEO.

Skills you'll gain

Keyword Research Techniques On-Page SEO Optimization Technical SEO Best Practices Google Search Console & Analytics Proficiency Content Creation for SEO Backlink Acquisition Strategies Local SEO Management SEO Performance Reporting Practical SEO Audits Real-World SEO Implementation

Details to know

LinkedIn
Shareable Certificate + Internship offer
Language
Taught in English and Hindi
Bell
Recently updated

September 2025

Placement Partners

We have more than 700+ placement partners for students.

Real Projects & Portfolio: What You’ll Do

  • Perform SEO Audits: Analyze real websites to identify SEO issues, evaluate site health, and recommend actionable improvements.
  • Conduct Keyword Research: Use industry-leading tools to find relevant keywords, analyze search intent, and develop targeted keyword lists for your projects.
  • Optimize Web Pages: Apply on-page SEO techniques by optimizing meta titles, descriptions, headings, URLs, and internal links on live websites.
  • Implement Technical SEO Fixes: Improve website speed, mobile responsiveness, and configure Google Search Console settings on practical sites.
  • Create SEO-Friendly Content: Write and optimize blog posts or website copy focused on target keywords and user engagement.
  • Build Backlinks & Manage Local SEO: Execute off-page SEO strategies, including outreach for backlinks and optimizing Google My Business profiles for local search visibility.
  • Monitor SEO Performance: Track keyword rankings, traffic, and user behavior through Google Analytics and Search Console, generating reports on progress.
  • Build Your SEO Portfolio: Collect all your project work, audits, keyword research reports, content samples, and results to present a professional SEO portfolio.

Master SEO with AdvertoLearn’s Basic SEO Course in Delhi

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Master the fundamentals of SEO with our comprehensive 30-hour Basic Search Engine Optimization course, designed to be completed over 3 months. Gain practical skills in keyword research, on-page and technical SEO, and real-world project experience to boost your digital marketing career.

Duration: 3 Months

Total Hours: 30 Hours

Frequency: 2–3 Classes/Week

Class Duration: 1 Hour per Session

Mode: Online and Offline (Delhi)

Certification: AdvertoLearn Basic SEO Certification

Fees: ₹30,000 (Discounted from ₹35,000)

Month-by-Month Breakdown

SEO Fundamentals – Month 1
Month 1: SEO Fundamentals & On-Page Optimization
  • Introduction to SEO and why it matters.

  • Conducting keyword analysis and learning search intent.

  • Optimizing on-page factors such as title tags, meta descriptions, and copy.

  • Installing internal linking techniques and applying SEO plugins.
Technical SEO – Month 2
Month 2: Technical SEO & Google Tools
  • Optimizing site speed and mobile responsiveness.

  • Setting up and using Google Search Console and Analytics.

  • Writing SEO-friendly blog posts and learning user interaction metrics.
Off-Page SEO – Month 3
Month 3: Off-Page SEO, Local SEO & Career Growth
  • Acquiring quality backlinks with multiple strategies.

  • Local search optimization and Google My Business profile management.

  • Issuance of SEO reports and performance metric analysis.

  • Preparation for SEO job positions and freelance gigs.

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Why AdveroLearn is people's first choice

  • Portrait of Chaitanya A.

    ‘The best faculty with the great curriculum designed to make us job ready.’

    Portrait of Felipe M.

    grammar gossipsl

  • Portrait of Chaitanya A.

    ‘Advertolearn Digital Marketing Institute is excellent! The curriculum is very relevant and up-to-date. The faculty are experts in their fields and always ready to help. I feel safe with the adequate security on campus...’

    Portrait of Felipe M.

    Pankaj Kumar

  • Portrait of Chaitanya A.

    ‘AdvertoLearn truly stands out as the top Digital Marketing Institute in Delhi. I got placement support right after completing my course.’

    Portrait of Jennifer J.

    Tushal

  • Portrait of Chaitanya A.

    ‘I took the 6 months course of digital marketing course from Advertolearn institute and now i am successfully handling the seo and digital marketing campaign for my clothing store by myself and generating good sale already...’

    Portrait of Jennifer J.

    Komal Goyal

Frequently Asked Questions (FAQ)

Q1. Do I need any prior experience in SEO to join this course?
No, this is a beginner-friendly course. We start from the basics and gradually cover intermediate concepts.
Q2. Will I get a certificate after completing the course?
Yes, you will receive a Basic SEO Certification from AdvertoLearn, which is recognized by digital marketing professionals and agencies.
Q3. What if I miss a class?
We offer recorded sessions for online classes and make-up sessions for offline learners. You won't miss out on essential topics.
Q4. Are there real-time projects involved?
Yes! You’ll work on live projects, conduct SEO audits, and implement strategies on real websites for practical exposure.
Q5. Can I take this course online if I’m not based in Delhi?
Absolutely! We offer a fully online version of the course so you can learn from anywhere in India or abroad.
Q6. Is there any job placement support after the course?
Yes, we provide career assistance, including help with resumes, mock interviews, and connecting you to hiring partners.
Q7. How do I enroll in the course?
Simply visit our course page, fill in your details, and follow the enrollment steps. You can also contact us directly for assistance.

Get Course Info

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