Advanced Content Marketing & Writing Course – 3 Months 

Duration: 3 Months 
Total Days: 30 Days 
Total Hours: 30 Hours 
Frequency: 3 Classes/Week 
Per Day Hours: 1 Hour 

This course is designed for aspiring content writers, marketers, freelancers, and business owners who want to master high-converting content creation strategies and drive engagement through powerful storytelling.

Month-by-Month Module Breakdown

Month 1: Fundamentals of Content Marketing & Writing

1. Introduction to Content Marketing
   • What is Content Marketing?
   • Types of Content: Blogs, Social, Emails, Video Scripts
   • B2B vs B2C Content Strategy
2. The Content Marketing Funnel
   • Awareness, Consideration, Decision Stage Content
   • Mapping Content to Buyer Journey
   • Examples of Funnel-Based Content
3. Foundations of Effective Writing
   • Tone, Voice, and Style
   • Hook, Story, CTA Structure
   • Grammar, Punctuation, Readability (Grammarly, Hemingway)
4. SEO Content Writing
   • Keyword Research Basics (Ubersuggest, Google)
   • Content Structure: H1, H2, H3 Tags
   • Meta Title, Description, URL Optimization
5. Blog Writing & Article Crafting
   • Anatomy of a High-Quality Blog Post
   • Writing for Skimmers (Bullet Points, Short Paragraphs)
   • Writing Practice: Create Your First SEO Blog

Month 2: Platforms, Formats & AI Writing Tools

1. Social Media Content Writing
   • Crafting Captions for Instagram, Facebook, LinkedIn
   • Hashtags, Hooks, and Visual Pairing
   • Scheduling & Calendar Planning (Buffer, Notion)
2. Email Copywriting
   • Writing Subject Lines That Convert
   • Welcome Emails, Drip Campaigns, & Newsletters
   • Best Practices for Personalisation & Open Rates
3. Video Script & Storytelling
   • Scriptwriting for YouTube, Reels, Shorts
   • Storyboarding Concepts
   • Writing Engaging Hooks & CTAs for Video
4. Using AI in Content Creation
   • ChatGPT Prompting for Blog, Captions, Emails
   • ai, Jasper, Writesonic Overview
   • Limitations of AI Writing & Humanising AI Output
5. Content Repurposing Techniques
   • Blog → Video → Social Snippets → Carousel
   • Building a Content Engine for 1 Month
   • Practice: Repurpose One Blog into 3 Formats

Month 3: Branding, Monetisation & Portfolio Building

1. Content Branding Strategy
   • Brand Voice & Guidelines
   • Building Consistency Across Channels
   • Tone of Voice Adaptation (Serious, Casual, Fun)
2. Freelancing & Client Work
   • Building a Writing Portfolio (Google Docs, Notion)
   • Upwork, Fiverr, Internshala Opportunities
   • Writing Winning Proposals & Handling Client Briefs
3. Analytics & Content Performance
   • Google Analytics Basics
   • Social Metrics: Engagement, Reach, Shares
   • Blog Metrics: Time on Page, Bounce Rate, CTR
4. Capstone Project: Content Strategy Plan
   • Choose a Brand/Niche
   • Build a 30-day Content Calendar
   • Submit Sample Blog, Email, Social Post for Review
5. Feedback, Review & Certification
   • One-on-One Feedback on Portfolio
   • Interview Prep for Content Roles
   • Final Q&A + Digital Certificate Distribution

 Key Skills You’ll Gain:

• Blog & Web Content Writing
• SEO, Email, Social & Script Copywriting
• AI-Powered Writing Skills
• Content Planning & Repurposing
• Freelance Client Handling