About Course
Advanced Digital Marketing Course – 6 Months Module Plan
Duration: 6 Months
Total Days: 45 Days
Hours: 45 Hours
Frequency: 2 Classes/Week
Per Day Hours: 1 Hour
Weekly Module Breakdown
Month 1: Digital Marketing Foundation
- Introduction to Digital Marketing
- What is Digital Marketing?
- Difference between Traditional & Digital Marketing
- Components of Digital Marketing
- Digital Marketing Funnel and Buyer Persona
- Website Planning & WordPress
- Domain, Hosting, CMS Overview
- WordPress Setup & Page Creation
- Plugins, Themes & SEO Basics for WP
Month 2: SEO (Search Engine Optimization)
- SEO Fundamentals
- On-page SEO: Meta tags, headers, keyword density
- Off-page SEO: Link building, submissions
- Technical SEO: Sitemaps, Robots.txt, HTTPS, Schema
- SEO Tools and Reporting
- Google Search Console, Ahrefs, SEMrush, Ubersuggest
- Keyword Research & Competitor Analysis
- SEO Reporting & Ranking Monitoring
Month 3: Social Media Marketing
- Introduction to SMM
- Platforms Overview (FB, IG, Twitter, LinkedIn)
- Organic vs Paid Strategies
- Hashtags, Scheduling Tools
- Campaign Planning
- Facebook & Instagram Marketing
- Business Manager Setup
- Content Strategy & Ads Manager Walkthrough
Month 4: Paid Marketing & Ads
- Google Ads
- Search, Display, Video Ads
- Keyword Planner & Ad Groups
- Bidding Strategies, Quality Score
- Meta Ads (Facebook & Instagram)
- Ad Formats, Targeting Options
- Budget Setup & Conversion Tracking
Month 5: Analytics & Automation
- Google Analytics & GTM
- Setting up GA4
- Event Tracking, Goals, Reports
- Email Marketing & Automation
- Email Campaign Strategy
- Mailchimp Setup
- Lead Nurturing with CRM tools
Month 6: Advanced Topics + Capstone
- AI in Digital Marketing
- ChatGPT, Canva AI, AI tools for SEO/Content
- Automation via Zapier, Chatbots
- Freelancing & Career Launch
- Resume Building, Portfolio Setup
- Client Proposal Writing
- Platforms: Upwork, Fiverr, LinkedIn