Advanced Digital Marketing Course – 4 Months Module Plan 

Duration: 4 Months 
Total Days: 30 Days 
Total Hours: 60 Hours 
Frequency: 2 Classes/Week 
Per Day Hours: 2 Hours 

Weekly Module Breakdown 

Month 1: Foundation of Digital Marketing

1. Understanding Digital Marketing
   • What is Digital Marketing?
   • Scope, Career, and Earning Opportunities
   • Digital Marketing Funnel & Types of Audiences
2. Website Planning and WordPress
   • Buying Domain & Hosting
   • Installing WordPress
   • Creating and Managing Pages
   • Plugins, Themes, Basic SEO Settings

Month 2: SEO + Google Tools

1. Search Engine Optimization (SEO)
   • On-Page SEO (Meta tags, headers, keyword placement)
   • Off-Page SEO (Backlinks, Directory, Bookmarking)
   • Technical SEO (Sitemaps, Robots.txt, Page Speed)
2. Google Search Console & Analytics
   • Connecting Domain
   • Performance Tracking & Coverage Reports
   • Google Analytics GA4: Traffic, Users, Conversions

Month 3: Paid Advertising + Social Media

1. Google Ads (Search + Display)
   • Google Ads Structure: Campaign, Ad Set, Ad
   • Search Ads, Display Ads, and Video Ads
   • Bidding Types, Keywords Match Types
   • Performance Tracking and Reporting
2. Meta Ads (Facebook & Instagram)
   • Business Manager Setup
   • Ad Types: Carousel, Image, Video
   • Pixel Setup and Custom Audiences
   • Ad Copywriting & Design Tips

Month 4: Tools + Career + AI Integration

1. Content Marketing & AI Tools
   • Importance of Content in Digital Marketing
   • Using Canva AI & ChatGPT for Content
   • Social Media Calendar Creation
2. Freelancing, Career Growth & Final Project
   • Freelancing Platforms (Upwork, Fiverr, Freelancer)
   • Personal Branding & LinkedIn Optimization
   • Resume Building & Interview Preparation
   • Final Capstone Project Presentation