Advanced Digital Marketing + AI Course – 6 Months 

Duration: 6 Months 
Total Days: 50 Days 
Total Hours: 70 Hours 
Frequency: 2 Classes/Week 
Per Day Hours: 1.5–2 Hours 

This course is a complete blend of core digital marketing skills with powerful AI tools, designed for professionals, entrepreneurs, and freelancers who want to master digital campaigns, automation, and performance-based marketing using the latest AI technologies. 

 Month-by-Month Module Breakdown 

 Month 1: Digital Marketing Foundation + Website Setup 

1. Digital Marketing Overview 
   • Traditional vs Digital Marketing 
   • Marketing Funnel, Target Audience, Buyer Journey 
   • Channels: SEO, PPC, SMM, Email, Content 
2. Website Planning & WordPress Setup 
   • Domain, Hosting, CMS Introduction 
   • Installing WordPress, Pages, Themes, Plugins 
   • Setting Up Blog, Contact Forms, Basic SEO 

 Month 2: SEO & Google Tools 

1. Search Engine Optimization (SEO) 
   • On-Page: Keywords, Meta Tags, Headings, Image SEO 
   • Off-Page: Backlinks, Submissions, Outreach 
   • Technical SEO: Sitemaps, Robots.txt, Core Web Vitals 
2. Google Search Console & Google Analytics 
   • Indexing Pages, Monitoring Performance 
   • GA4: Tracking Visitors, Events, Conversion Funnels 
   • Basic GTM (Google Tag Manager) Setup 

 Month 3: Google Ads + Meta Ads 

1. Google Ads (Search, Display & Video) 
   • Creating Campaigns, Ad Groups, & Ads 
   • Bidding Strategies, Ad Extensions 
   • Performance Tracking & Reporting 
2. Meta Ads (Facebook + Instagram) 
   • Business Manager Setup 
   • Campaign Types: Awareness, Engagement, Conversions 
   • Pixel Installation, Custom & Lookalike Audiences 

 Month 4: Social Media + Email Marketing 

1. Social Media Marketing 
   • Facebook, Instagram, LinkedIn, YouTube Strategies 
   • Organic vs Paid Growth Tactics 
   • Content Calendar & Canva for Creatives 
2. Email Marketing + Automation 
   • Building Email Lists & Campaigns 
   • Mailchimp Setup, Templates & Automation 
   • Lead Nurturing and Drip Campaigns 

 Month 5: AI Tools for Marketing & Content 

1. ChatGPT & AI Writing Tools 
   • Prompt Engineering for SEO Blogs, Emails, Ads 
   • Tools: Jasper, Copy.ai, Grammarly, Hemingway 
   • AI for Brainstorming, Research & Scripting 
2. AI for Design & Video 
   • Canva AI, DALL·E for Visuals 
   • Pictory, Lumen5 for AI Video Creation 
   • Tools for Reels, Shorts, and Storyboards 

 Month 6: Marketing Automation + Career 

1. Marketing Automation & Chatbots 
   • Zapier Integration for Email/Leads 
   • WhatsApp Bot Overview with AI Responses 
   • CRM Tools and Workflow Automation 
2. Freelancing, Career Launch & Capstone 
   • Building Digital Portfolio (Website + Projects) 
   • Resume, Interview Prep & LinkedIn Optimization 
   • Final Project Presentation (Strategy + Execution) 
   • Certificate of Completion 

  Bonus Tools & Skills Covered: 

• Google Keyword Planner, Ubersuggest, Ahrefs (demo) 
• Google Analytics GA4 + Tag Manager 
• Canva Pro, ChatGPT, Jasper, Writesonic 
• Automation: Zapier, Notion, Mailchimp 
• Fiverr, Upwork & LinkedIn Freelance Setup