Advanced Google Ads Course – 3 Months 

Duration: 3 Months 
Total Days: 32 Days 
Total Hours: 32 Hours 
Frequency: 3 Classes/Week 
Per Day Hours: 1 Hour 

This course is ideal for marketers, freelancers, and business owners who want to master the Google Ads platform across Search, Display, YouTube, and advanced performance tracking.

Month-by-Month Module Breakdown

Month 1: Google Ads Fundamentals + Search Campaigns

1. Introduction to Google Ads
   • What is Google Ads?
   • How Google Ads Auction Works
   • Account Structure: Campaign → Ad Group → Ads
   • Types of Campaigns (Search, Display, Video, Shopping)
2. Keyword Research for Google Ads
   • Keyword Planner Tool
   • Match Types (Broad, Phrase, Exact)
   • Negative Keywords Strategy
   • Competitor Research Basics
3. Search Campaign Setup
   • Creating a Search Campaign (Live Demo)
   • Writing Effective Ad Copies (Headlines + Descriptions)
   • Ad Extensions: Callouts, Sitelinks, Call
   • Bidding Strategies: Manual CPC, Maximize Conversions

Month 2: Display + Video Ads & Performance Optimization

1. Google Display Ads
   • What are Display Ads & When to Use Them
   • Targeting Options (Affinity, In-Market, Custom)
   • Creating Responsive Display Ads
   • Designing Banners with Canva
2. YouTube (Video) Ads
   • Types of Video Ads (Skippable, Non-skippable, Bumper)
   • Targeting: Placements, Interests, Keywords
   • Setting Up a Video Campaign (Live Demo)
   • YouTube Channel Integration
3. Conversion Tracking & Google Tag Manager
   • Setting Up Conversion Actions (Leads, Purchases)
   • Google Tag Manager Basics
   • Installing Tags Without Coding
   • Verifying and Testing Conversions

Month 3: Remarketing, Optimization & Reporting

1. Remarketing Campaigns
   • Audience Creation in GA & GAds
   • Website Visitors, Abandoners, and YouTube Viewers
   • Creating Custom Remarketing Ads
   • Dynamic Remarketing Overview
2. Campaign Optimization & Scaling
   • A/B Testing: Ads, Landing Pages, Keywords
   • Quality Score Factors
   • Improving Ad Relevance & Landing Page Experience
   • Budget Allocation and Scaling Strategies
3. Google Ads Reporting & Strategy
   • Reading the Google Ads Dashboard
   • Key Metrics: CTR, CPC, CPA, ROAS
   • Building Custom Reports
   • Creating & Presenting Client-Facing Reports
4. Capstone Project + Freelancing Prep
   • Build a Full Google Ads Campaign
   • Final Campaign Presentation & Review
   • Freelancing Opportunities (Upwork, Fiverr)
   • Proposal Writing + Client Communication

  Tools Covered:

• Google Ads Manager
• Google Keyword Planner
• Google Tag Manager
• Canva (for ad creative design)
• Google Analytics (GA4) for insights