Advanced Meta Ads Course – 2 Months 

Duration: 2 Months 
Total Days: 24 Days 
Total Hours: 24 Hours 
 Frequency: 3 Classes/Week 
 Per Day Hours: 1 Hour 

This course is ideal for business owners, marketers, and freelancers who want to master advertising on Facebook and Instagram through Meta Ads Manager, including audience building, creative strategy, and conversion tracking. 

Month-by-Month Module Breakdown 

Month 1: Meta Ads Foundations & Campaign Setup 

1. Introduction to Meta Advertising 
   • What is Meta Ads Manager? 
   • Difference Between Boosted Posts & Meta Ads 
   • Campaign Structure: Campaign > Ad Set > Ad 
   • Meta Ads Policies & Compliance 
2. Setting Up Business Manager & Assets 
   • Creating Business Manager Account 
   • Connecting Ad Accounts, Pages, and Instagram 
   • Adding People, Roles & Partners 
   • Verifying Domain & Business Information 
3. Audience Targeting Mastery 
   • Core Audiences (Location, Age, Interests) 
   • Custom Audiences (Website Visitors, Email Lists) 
   • Lookalike Audiences & Audience Size Strategy 
   • Audience Testing & Segmentation 
4. Campaign Objectives & Setup 
   • Awareness vs Consideration vs Conversion 
   • Selecting the Right Objective 
   • Campaign Budget Optimization (CBO) vs ABO 
   • Setting Daily vs Lifetime Budgets 

Month 2: Advanced Ad Strategy + Optimization 

1. Ad Creatives & Copywriting 
   • Ad Formats: Image, Video, Carousel, Collection 
   • Best Practices for Hook, Story, CTA 
   • Creating Scroll-Stopping Ads using Canva 
   • Writing Magnetic Ad Copy 
2. Pixel Setup & Conversion Tracking 
   • Installing Meta Pixel on WordPress/Shopify 
   • Standard Events vs Custom Events 
   • Event Setup Tool Walkthrough 
   • Tracking Leads, Sales & Button Clicks 
3. Retargeting & Funnel Ads 
   • Creating Retargeting Ads for Website Visitors 
   • Building Multi-Step Ad Funnels 
   • Retargeting Video Viewers & Engaged Users 
   • Dynamic Ads for E-commerce (Intro) 
4. A/B Testing, Optimization & Reporting 
   • Testing Ads (Creative, Audience, Placement) 
   • Metrics That Matter: CPM, CTR, ROAS, CPA 
   • Scaling Winning Campaigns 
   • Custom Reports & Insights for Clients 
5. Capstone Project & Freelancing 
   • Final Project: Launch a Meta Campaign 
   • Ad Strategy Presentation & Feedback 
   • Freelancing Platforms (Upwork, Fiverr, Internshala) 
   • Proposal Writing & Client Management Tips 

Tools & Platforms Covered: 

• Meta Business Manager 
• Ads Manager 
• Canva (for Ad Design) 
• Meta Pixel + Event Setup 
• Google Sheets for Reporting