About Course
Advanced On-Page SEO Course – 2 Months
Duration: 2 Months
Total Days: 24 Days
Total Hours: 36 Hours
Frequency: 3 Classes/Week
Per Day Hours: 1.5 Hours
This course is designed for digital marketers, bloggers, SEO professionals, and website owners who want to deeply understand and implement on-page SEO techniques that improve rankings, CTR, and user experience.
Month-by-Month Module Breakdown
Month 1: Core On-Page SEO Principles & Implementation
- Introduction to SEO & On-Page Optimization
- What is SEO?
- Difference Between On-Page, Off-Page & Technical SEO
- Importance of On-Page SEO in Search Rankings
- Keyword Research & Mapping
- Using Google Keyword Planner, Ubersuggest, Ahrefs
- Short-tail vs Long-tail Keywords
- Search Intent & Keyword Grouping
- Keyword Mapping to Website Structure
- Content Structure & Optimization
- Crafting Optimized Titles & Meta Descriptions
- Using H1, H2, H3 Tags Effectively
- Keyword Placement, Density, & LSI Terms
- Optimizing for Featured Snippets & Zero-Click Searches
- URL Optimization & Internal Linking
- SEO-Friendly URL Structure
- Canonical URLs
- Best Practices for Internal Linking
- Anchor Text Optimization
- Image Optimization
- Image Naming Conventions
- Using Alt Tags Properly
- Image Compression Tools (TinyPNG, ShortPixel)
- WebP Format & Lazy Loading
- Mobile Optimization & UX
- Mobile-First Indexing Explained
- Core Web Vitals: LCP, FID, CLS
- Page Layout & Readability
- Using PageSpeed Insights & GTmetrix
Month 2: Technical Integration + Tools + Real Projects
- Schema Markup & Structured Data
- Introduction to Schema.org
- Types: Article, Product, FAQ, Local Business
- Using Google’s Rich Results Tool
- Adding Schema via Plugins or Manual Code
- Content Audit & Optimization Workflow
- Content Gap Analysis
- Refreshing Old Content
- Identifying Thin, Duplicate & Cannibalized Pages
- Consolidation Strategy
- Tools for On-Page SEO
- Rank Math or Yoast SEO
- Surfer SEO (Demo)
- Screaming Frog for Content Audit
- Google Search Console: HTML Improvements
- Practical Project + Freelancing Prep
- Hands-on SEO Audit for a Real Website
- Preparing an On-Page SEO Report
- Freelancing Portals: Gig Examples, Proposal Writing
- Client Briefs & Scope Management
Key Deliverables:
- SEO Content Plan
- On-Page Optimization for 3 Blog Pages
- Audit Report with Recommendations
- Schema Markup Implementation (Practical)
- Final Project Presentation & Certification