Advanced Performance Marketing Course – 3 Months 

Duration: 3 Months 
Total Days: 35 Days 
Total Hours: 70 Hours 
Frequency: 3 Classes Week 
Per Day Hours: 2 Hours 

This course is designed for professionals aiming to drive measurable growth through ROI-driven paid campaigns, media buying, tracking, and performance analysis across multiple digital platforms.

Month-by-Month Module Breakdown

Month 1: Foundation of Performance Marketing

1. Introduction to Performance Marketing
   • What is Performance Marketing?
   • Branding vs Performance Campaigns
   • Major Platforms: Google Ads, Meta Ads, Native Ads
   • Key Metrics: CPA, CPL, ROAS, CTR, CAC, LTV
2. Understanding Marketing Funnels
   • Awareness, Consideration, Conversion
   • Mapping Campaign Goals to Funnel Stages
   • Multi-Channel Attribution Models
3. Customer Journey & Audience Strategy
   • Identifying Ideal Customer Profiles
   • Buyer Personas and Targeting Logic
   • Remarketing, Retargeting & Lookalike Audience Planning
4. Traffic Sources Overview
   • Search (Google Ads), Social (Meta, LinkedIn), Native Ads
   • Email, Display, Video, and Affiliate Channels
   • Cross-Channel Targeting and Integration

Month 2: Paid Campaigns, Creatives & Optimization

1. Google Ads for Performance
   • Search Campaigns, Display Ads, YouTube Ads
   • Conversion-Based Bidding (Maximize Conversions, Target CPA)
   • Ad Extensions, Responsive Ads & A/B Testing
   • Campaign Tracking via Google Analytics & GTM
2. Meta Ads for Performance
   • Campaign Objectives: Leads, Sales, App Installs
   • Meta Pixel Setup and Event Tracking
   • Dynamic Creative Testing
   • Retargeting Campaign Execution
3. Landing Page Optimization
   • Conversion-Centric Design
   • Tools: Unbounce, Elementor, Instapage
   • A/B Testing Headlines, CTAs, and Forms
   • Integrating Analytics and Conversion Goals
4. Performance Copywriting & Creative Strategy
   • Writing for Conversions (Headlines, Offers, CTAs)
   • Designing Creatives for CTR & Engagement
   • Tools: Canva, AdCreative.ai, Copy.ai
   • Testing Formats: Static, Video, Carousel, UGC

Month 3: Scaling, Automation & Freelance Setup

1. Analytics & Reporting
   • Key Metrics to Monitor Daily, Weekly, Monthly
   • GA4, Google Ads, Meta Reports
   • ROAS, LTV, CAC: Calculations & Insights
   • Attribution Models (First-Click, Last-Click, Data-Driven)
2. Marketing Automation & Tools
   • Zapier, HubSpot, Make.com (Integromat)
   • CRM Integration: Lead Capture to Nurture
   • Email Sequences for Performance Campaigns
3. Scaling Performance Campaigns
   • Budget Scaling Techniques (Horizontal & Vertical)
   • Retargeting Expansion, Lookalikes, Broad Match
   • Handling Burnout Creatives & Frequency Capping
4. Capstone Project + Career Prep
   • Design and Present a Full-Funnel Performance Campaign
   • Real Budget Planning + Strategy Execution
   • Portfolio Creation & Case Study Template
   • Freelancing Tips, Client Onboarding, Proposal Templates

 Tools Covered:

• Google Ads
• Meta Ads
• GA4 & GTM
• Unbounce / Instapage
• ai, Copy.ai, Canva
• Zapier, HubSpot, Mailchimp