Advanced Search Engine Optimization (SEO) Course – 4 Months  

Duration: 4 Months 
Total Days: 40 Days  
Total Hours: 40 Hours 
 Frequency: 2–3 Classes/Week 
 Per Day Hours: 1 Hour 

This course is ideal for individuals looking to master end-to-end SEO—from on-page, off-page, and technical to audits, reporting, and using modern tools for long-term rankings and performance. 

 Month-by-Month Module Breakdown 

 Month 1: SEO Foundation + On-Page Optimization 

1. Introduction to SEO 
   • What is SEO & Why It Matters 
   • Types of SEO: On-Page, Off-Page, Technical 
   • SERP Features, Ranking Factors & Search Intent 
2. Keyword Research & Planning 
   • Keyword Types & Intent 
   • Tools: Google Keyword Planner, Ubersuggest, Ahrefs 
   • Keyword Mapping & Content Targeting 
3. On-Page SEO Deep Dive 
   • Title, Meta Description, Headings, Slug Optimization 
   • Content Optimization (LSI, TF-IDF Basics) 
   • Internal Linking Strategy & URL Structure 
4. Image & Multimedia SEO 
   • Alt Tags, Image Compression Tools 
   • WebP, Lazy Loading, CDN Integration 
   • SEO for YouTube Videos & Embeds 

 Month 2: Technical SEO + Core Web Vitals 

1. Technical SEO Concepts 
   • Robots.txt, XML Sitemaps, Canonical Tags 
   • NoIndex, NoFollow, Crawl Budget 
   • 301 vs 302 Redirects 
2. Mobile-First & Page Speed Optimization 
   • Core Web Vitals: LCP, CLS, FID 
   • Tools: Google PageSpeed Insights, GTmetrix, Web.dev 
   • AMP (Accelerated Mobile Pages) Overview 
3. Schema Markup & Structured Data 
   • JSON-LD & Rich Snippets 
   • Adding Schema via Plugins (Rank Math, Yoast) 
   • Types: FAQ, Article, Product, Review 
4. Security & HTTPS 
   • Importance of SSL 
   • Mixed Content Fixing 
   • Trust Factors in SEO 

 Month 3: Off-Page SEO + Local SEO 

1. Off-Page SEO Strategy 
   • What is Link Building? 
   • Types of Backlinks (DoFollow vs NoFollow) 
   • Link Outreach, Guest Posting, Broken Link Building 
2. Backlink Tools & Analysis 
   • Using Ahrefs, Ubersuggest & SEMrush 
   • Competitor Backlink Gap Analysis 
   • Toxic Link Identification & Disavow 
3. Local SEO Optimization 
   • Google Business Profile Setup 
   • Citations & NAP Consistency 
   • Local Keywords & Geo-Targeting 
   • Local Schema Markup 
4. Social Signals & Brand Mentions 
   • Does Social Media Help SEO? 
   • Branded Search Strategy 
   • Social Bookmarking Sites & Content Syndication 

 Month 4: SEO Audit, Reporting & Career Launch 

1. SEO Audits 
   • Full Website SEO Audit Structure 
   • Tools: Screaming Frog, Sitebulb, SEMrush 
   • Creating a Professional SEO Report 
2. Tracking & Reporting 
   • Google Search Console: Errors, Enhancements, CTR 
   • GA4: Tracking Organic Traffic & Conversions 
   • Monthly Reporting for Clients/Teams 
3. Freelancing & Client SEO Projects 
   • Freelancing Platforms (Upwork, Fiverr) 
   • Proposal Writing & Client Communication 
   • Building Your Portfolio with Case Studies 
4. Final Capstone Project 
   • SEO Strategy Plan for a Real/Niche Website 
   • Audit + Optimization Report Submission 
   • Feedback & Certification 

 Tools Covered: 

• Google Search Console 
• Google Analytics (GA4) 
• Google PageSpeed Insights 
• Ubersuggest, SEMrush, Ahrefs 
• Screaming Frog, GTmetrix, Rank Math