Advanced SEO-Link Building Course – 3 Months 

Duration: 3 Months
Total Days: 30 Days
Total Hours: 30 Hours
 Frequency: 3 Classes/Week
 Per Day Hours: 1 Hour 

This course is ideal for SEO professionals, digital marketers, bloggers, and freelancers looking to master the art of ethical, scalable link building for long-term domain authority, traffic growth, and better Google rankings. 

 Month-by-Month Module Breakdown 

 Month 1: Link Building Fundamentals & Strategy 

1. Introduction to Link Building 
   • What are Backlinks & Why They Matter? 
   • Dofollow vs Nofollow, Sponsored, UGC Links 
   • Google’s Link Evaluation & Penalty Algorithms 
2. Types of Link Building Techniques 
   • Editorial Links 
   • Guest Blogging 
   • Resource Page Link Building 
   • Broken Link Building 
   • HARO (Help a Reporter Out) 
3. Competitor Backlink Analysis 
   • Tools: Ahrefs, SEMrush, Ubersuggest 
   • Backlink Gap Analysis 
   • Identifying Linking Domains and Pages 
   • Reverse Engineering Competitor Strategies 
4. Link Prospecting and Outreach Planning 
   • Finding Link Opportunities in Your Niche 
   • Using Google Operators for Outreach Targets 
   • Creating a Prospecting Sheet (Excel/Notion) 
5. Email Outreach Strategy 
   • Writing Outreach Emails that Get Replies 
   • Personalization Techniques 
   • Follow-up Sequences 
   • Outreach Tools: Hunter, GMass, Mail Merge 

 Month 2: Content & Assets for Link Building 

1. Linkable Asset Creation 
   • Types of Assets: Blog Posts, Infographics, Tools, Guides 
   • Case Studies, Statistics, and Original Research 
   • Creating Skyscraper Content 
2. Guest Posting Strategy 
   • Finding High-Quality Guest Post Opportunities 
   • Writing Pitches that Get Accepted 
   • Guidelines for Anchor Text and Author Bios 
   • Outsourcing Guest Posts Safely 
3. Broken Link Building 
   • Identifying Broken Links with Ahrefs or Screaming Frog 
   • Finding Replacement Content or Creating It 
   • Crafting a Value-First Pitch to Webmasters 
4. Unlinked Brand Mentions 
   • Finding Unlinked Brand or Blog Mentions 
   • Tools: Google Alerts, BrandMentions 
   • Tactics for Turning Mentions into Links 
5. Social Signals & Indirect Link Building 
   • Using Social Media to Promote Linkable Assets 
   • Reddit, Quora, Pinterest & Community Sharing 
   • Syndication Platforms: Medium, LinkedIn Articles 

 Month 3: Advanced Techniques + Reporting & Projects 

1. Local & Niche-Specific Link Building 
   • Local Citations for SEO 
   • Directory Submissions 
   • Industry-Specific Blogs & Forums 
   • Using Niche Edits for Safe Links 
2. Measuring Link Quality 
   • Domain Rating (DR), DA, PA, Spam Score 
   • Relevance vs Quantity 
   • Avoiding PBNs and Black-Hat Risks 
3. Tracking Link Building Success 
   • Creating Monthly Link Reports 
   • Measuring Traffic from Backlinks 
   • ROI of Link Building Efforts 
4. Freelancing & Client Management 
   • Link Building Packages & Pricing 
   • Proposal Writing for SEO Clients 
   • Client Reporting Templates 
5. Capstone Project & Certification 
   • Complete a 1-Month Link Building Strategy 
   • Include Competitor Analysis, Outreach Plan, Asset Design 
   • Live Review + Certificate Distribution 

Tools Covered: 

• Ahrefs, SEMrush, Ubersuggest 
• Hunter.io, GMass, BuzzStream 
• Screaming Frog SEO Spider 
• Google Search Operators 
• Canva (for assets), Notion, Excel