What is the duration and structure of this Advanced Social Media Marketing Course?

This course extends over two months, offering 24 live sessions that add up to 24 hours of training. Sessions are scheduled three times a week, each lasting approximately one hour, allowing for a steady pace of learning with enough flexibility to apply your new skills as you progress.

Who should enroll in this course?

The program is designed for marketing professionals, entrepreneurs, content creators, and freelancers who aim to develop strategic social media expertise. It’s ideal for anyone looking to drive brand growth, increase engagement, and generate leads across major platforms such as Facebook, Instagram, LinkedIn, X (Twitter), and YouTube.

What topics are covered throughout the course?

In the first month, you’ll explore the fundamentals of social media marketing, including platform-specific strategies and the differences between B2B and B2C approaches. You’ll optimize social profiles, define branding components like tone and visuals, and craft a structured 30-day content calendar. You’ll also dive into hashtag research, writing compelling captions with CTAs, and designing visuals for posts using Canva and related tools.

What practical skills and tools will I develop?

By the end of the course, you’ll be proficient in tasks such as optimizing business profiles on platforms like Facebook and Instagram, building a content strategy around engaging formats (images, reels, carousels), developing branded visuals with Canva, and writing captions and hooks that drive action. You’ll also understand how to choose and use platforms based on audience type and campaign goals.

Is there certification and career support included?

Yes. Upon completing the course, participants receive a certificate confirming their advanced social media marketing skills. Additionally, AdvertoLearn provides career support including guidance on building portfolios, pitching clients, and applying these social media skills in professional scenarios—whether for a job, freelance work, or business growth.

Top Social Media Marketing Course, Advanced 2 Months SMO Course In Delhi

About Course

Advanced Social Media Marketing Course – 2 Months

Duration: 2 Months
Total Days: 24 Days
Total Hours: 24 Hours
Frequency: 3 Classes/Week
Per Day Hours: 1 Hour

This course is designed for marketing professionals, entrepreneurs, content creators, and freelancers looking to build a deep understanding of strategic social media marketing to grow brands, drive traffic, and generate leads across all major platforms.

Month-by-Month Module Breakdown

Month 1: Social Media Strategy + Organic Growth

Introduction to Social Media Marketing
- Importance in Modern Marketing
- Overview of Platforms: Facebook, Instagram, LinkedIn, X (Twitter), YouTube
- B2B vs B2C Social Media Strategy
Profile & Page Optimization
- Optimizing Facebook & Instagram Pages
- Creating a Consistent Brand Identity
- Bio, Cover Image, CTA Buttons
Content Planning & Strategy
- Types of Content: Image, Video, Reels, Stories, Carousels
- Content Buckets: Educational, Entertaining, Promotional
- Creating a 30-day Content Calendar
Hashtag Strategy & Caption Writing
- Finding Niche Hashtags
- Mixing High, Medium & Low Competition Tags
- Writing Engaging Captions with CTAs
Canva for Social Media Design
- Designing Templates for Posts, Stories, Reels
- Brand Kits, Fonts, and Color Psychology
- Tools: Canva Pro, Remove.bg, Pexels
Instagram Marketing Techniques
- Reel Strategy for Reach
- Stories, Highlights & Stickers
- Instagram Insights & Engagement Growth

Month 2: Paid Ads, Tools & Analytics

Facebook & Instagram Ad Basics
- Boosting vs Ads Manager
- Ad Formats: Image, Video, Carousel
- Understanding Objectives: Awareness to Conversion
LinkedIn & Twitter Marketing (X)
- Building a Business Profile
- LinkedIn Content & Polls
- B2B Strategy on LinkedIn
- Twitter/X Basics: Threads, Engagement Tactics
YouTube for Brand Awareness
- Channel Optimization
- Thumbnail & Title Strategy
- YouTube Shorts & Community Tab Use
Social Media Scheduling Tools
- Meta Creator Studio
- Buffer, Later, Notion
- Automating Posts & Analytics
Influencer & UGC Collaboration
- How to Find and Approach Influencers
- UGC: What it is and Why it Works
- Campaign Examples & ROI
Capstone Project + Career Guide
- Create a 7-day Strategy for a Brand
- Present Plan + Canva Designs
- Career in Social Media: Freelance vs Job
- Proposal Templates & Client Brief Handling

Tools & Platforms Covered:

Meta Creator Studio
Canva
Buffer, Notion
Instagram Insights, Facebook Analytics
LinkedIn, YouTube Studio

SEO Anubhav Garg

Born in 1993 in New Delhi, Anubhav delved into SEO early in his career. He co-founded MysticDigi to collaborate with diverse clients, scaling to include training (Advertolearn) and specialized SEO services. His mission centers on democratizing digital marketing knowledge and driving measurable growth through education and consultancy