What is the duration and format of the Basic Content Marketing & Writing Course?

This beginner-friendly course runs for two months, comprising 20 live sessions and totaling 20 hours of instruction. Classes are scheduled two to three times a week, with each session lasting about one hour, making it easy to balance learning with other commitments while still getting hands-on practice.

Who is this course best suited for?

The program is designed for students, aspiring writers, small business owners, and social media enthusiasts who want a solid introduction to creating engaging content. It’s especially helpful for those looking to understand how writing fits into digital marketing without diving into technical SEO or complex analytics.

What are the main topics covered during the two months?

In the first month, you’ll begin with the fundamentals—understanding what content marketing is, the difference between copywriting and content writing, identifying your audience, and developing a tone of voice. You’ll also build core writing skills using tools like Grammarly and the Hemingway App, draft your first blog post, and learn how to pair visuals with captions for social media posts. The second month explores email and product copywriting basics, offers an introduction to AI writing tools like ChatGPT, guides you through content calendar planning, and helps you build a simple writing portfolio. It wraps up with a mini-project where you develop blog, social, and email content for one brand, receive feedback, and earn your certificate.

What practical tools and skills will I learn?

By the end of this course, you’ll be comfortable using writing and editing tools such as Grammarly and the Hemingway App. You’ll know how to craft a basic blog post, write engaging social media captions with eye-catching visuals using Canva, compose effective email templates, draft product descriptions, and construct a simple content calendar using tools like Google Sheets or Notion. You will also learn how to present your work professionally in a beginner portfolio.

Is there a project or certification included?

Yes! Towards the end of the program, you submit a mini capstone project—a package of blog content, social media copy, and an email campaign for a brand. You receive personalized feedback, and after completing the project and Q&A session, you are awarded a certificate of completion that validates your foundational skills in content writing and content marketing.

2 Months Content Marketing Courses Delhi, 20 Hours Content Writing/Marketing Institute Delhi

About Course

Basic Content Marketing & Writing Course – 2 Months

Duration: 2 Months
Total Days: 20 Days
Total Hours: 20 Hours
Frequency: 2–3 Classes/Week
Per Day Hours: 1 Hour

This course is tailored for beginners—students, aspiring writers, small business owners, and social media enthusiasts—who want to learn how to create engaging, valuable content and understand its role in digital marketing.

Month-by-Month Module Breakdown

Month 1: Content Writing Basics + Strategy

What is Content Marketing?
- Definition, Purpose & Scope
- Difference Between Copywriting & Content Writing
- Real-World Examples: Blogs, Social Media, Emails, Web Pages
Understanding Your Audience
- Buyer Persona Creation
- Tone of Voice: Formal, Casual, Professional
- Importance of Value-Driven Content
Basic Writing Skills
- Sentence Structure & Grammar Essentials
- Writing Clear, Concise, and Impactful Sentences
- Tools: Grammarly, Hemingway App
Blog Writing Fundamentals
- Blog Structure: Title, Intro, Body, CTA
- Keyword Inclusion (Without SEO Complexity)
- Writing Practice: Drafting Your First Blog
Social Media Content Essentials
- Types of Social Content (Captions, Reels, Carousels, Stories)
- Writing Engaging Captions with Hashtags
- Canva Basics for Visual Pairing

Month 2: Formats, Tools & Project Work

Email & Product Copy Basics
- Writing Subject Lines That Get Opened
- Basic Email Templates (Welcome, Promo, Newsletter)
- Product Descriptions for E-Commerce or Portfolios
Introduction to AI Writing Tools
- What is ChatGPT?
- Prompts for Captions, Blogs, and Email Copy
- Using AI as a Writing Assistant, Not a Replacement
Content Calendar Planning
- Weekly/Monthly Planning for Blog + Social Media
- Tools: Google Sheets, Notion Templates
- Aligning Content with Brand Goals
Portfolio & Freelancing Introduction
- Building a Simple Writing Portfolio
- Platforms to Start Freelancing (Fiverr, Upwork, Internshala)
- Sample Project: Blog + Social + Email for 1 Brand
Capstone Review & Certificate Day
- Submission of Mini Project
- Feedback, Review & Final Q&A
- Certification of Completion

Tools Covered:

Google Docs
Grammarly & Hemingway
Canva (for Social Posts)
ChatGPT (for Draft Assistance)
Notion/Google Sheets (Content Calendar)

Instructor

SEO Anubhav Garg

Born in 1993 in New Delhi, Anubhav delved into SEO early in his career. He co-founded MysticDigi to collaborate with diverse clients, scaling to include training (Advertolearn) and specialized SEO services. His mission centers on democratizing digital marketing knowledge and driving measurable growth through education and consultancy

₹20,000 ~~₹25,000~~

10% off the registration of July 2025 batches

Skill LevelIntermediate

Basic Content Marketing & Writing Course – 20 hours | Days 20 | 2 Months

₹20,000 ~~₹25,000~~

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Get Contact

Phone:

+91 7678300713

E-mail:

contact@advertolearn.com

Location:

2nd Floor, Subway Building,
J-57, Bandar Wali Khu, Ramesh Nagar, Delhi, 110015

Basic Content Marketing & Writing Course – 20 hours | Days 20 | 2 Months

About Course

Instructor

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