What is the duration and format of the Basic Digital Marketing Course?

This course is structured over four months, consisting of 32 live sessions totaling 32 hours of focused instruction. Typically, sessions are spaced out across the four-month duration, allowing learners to digest new concepts comfortably and apply them in real time, while balancing other commitments. The course is ideal for those seeking regular weekly engagement rather than intensive immersion.

Who should take this course?

The program is designed for beginners, students, professionals, freelancers, and small business owners who want an entry-level grounding in digital marketing fundamentals. It's particularly helpful for anyone looking to get started with digital marketing in a structured way, without prior technical experience, while building a foundation for future advanced learning.

What key topics are covered during the course?

Participants explore a broad overview of core digital marketing disciplines. This typically includes setting up a website, understanding how the marketing funnel works, delving into on-page and off-page SEO basics, running email and social media campaigns, and getting introduced to paid advertising structures like Google Ads or Meta Ads. The curriculum focuses on practical application, with the goal of enabling learners to launch their own small-scale campaigns or support business initiatives confidently.

What practical skills and tools will learners develop?

By the end of the course, you should be comfortable creating content-driven campaigns, posting across social platforms, drafting outreach emails, setting up simple tracking, and planning foundational SEO or paid marketing efforts. You’ll become familiar with common tools in the digital marketing toolkit—such as content platforms, basic analytics, email tools, and ad interfaces—which together empower real-world implementation skills.

Is certification or career support offered?

Yes—upon successfully completing the course, students receive a certificate that validates their training in core digital marketing domains. Though it’s an introductory course, AdvertoLearn also offers guidance or supplementary support for learners who wish to transition into freelancing or entry-level marketing roles. This may include basic portfolio guidance and preparation for next-level courses or job opportunities.

4 Months Digital Marketing Course Delhi, 32 Days/Hours Digital Marketing Course

About Course

Basic Digital Marketing Course – 4 Months Module Plan

Duration: 4 Months
Total Days: 32 Days
Total Hours: 32 Hours
Frequency: 2 Classes/Week
Per Day Hours: 1 Hour

This course is designed for absolute beginners, job-seekers, and students who want to learn the foundations of digital marketing in a simplified, hands-on format.

Month-by-Month Module Breakdown

Month 1: Introduction to Digital Marketing

What is Digital Marketing?
- Introduction to Online Marketing
- Traditional vs Digital Channels
- Customer Journey & Digital Sales Funnel
Digital Platforms Overview
- Website, Social Media, Email, Search Engines
- Career Scope & Freelance Opportunities

Month 2: Website & SEO Fundamentals

Website Basics & WordPress Setup
- Domain & Hosting Introduction
- WordPress Setup: Pages, Menus, Plugins
- Basics of Designing a Homepage
Introduction to SEO
- What is SEO & How Search Engines Work?
- On-Page SEO: Meta Tags, Keywords, Headings
- Off-Page SEO: Backlinks, Social Sharing

Month 3: Social Media & Content Essentials

Social Media Marketing (SMM)
- Facebook & Instagram Page Creation
- Basics of Posting, Hashtags & Engagement
- Types of Content: Image, Video, Reels
Introduction to Content Marketing
- What is Content Marketing?
- Importance of Copywriting & Blog Basics
- Free Tools: Canva, Grammarly, ChatGPT (Basics)

Month 4: Google Tools + Career Prep

Google Tools for Marketers
- Google Search Console (Basic Setup)
- Google Analytics (Basic Metrics)
- Google My Business Setup (GMB)
Career Guidance & Project
- Resume Creation for Digital Marketers
- Freelancing Basics: Platforms & Profiles
- Final Quiz & Website/Blog Submission

SEO Anubhav Garg

Born in 1993 in New Delhi, Anubhav delved into SEO early in his career. He co-founded MysticDigi to collaborate with diverse clients, scaling to include training (Advertolearn) and specialized SEO services. His mission centers on democratizing digital marketing knowledge and driving measurable growth through education and consultancy