What is the duration and format of the Basic Digital Marketing Course?

The course runs over three months, delivering 36 live sessions that amount to 36 hours of instruction. Classes are held three times per week, each lasting one hour. This pace allows you to absorb concepts steadily and practice them between sessions, making it beginner-friendly and manageable alongside other commitments.

Who is this course best suited for?

This program is ideal for students, job seekers, and entrepreneurs who are seeking a foundational grasp of digital marketing and want to build practical, job-ready skills in a short time. If you're looking to start a career in digital marketing or effectively manage marketing for your business, this course is crafted to get you ready in just three months.

What topics are covered during the course?

In the first month, you’ll begin with an introduction to digital marketing, exploring key channels like SEO, social media, PPC, email, and content, along with an understanding of marketing funnels and buyer personas. You’ll also learn how to create a basic WordPress site with essential setup. The second month focuses on SEO fundamentals, including metadata optimization, keyword research, off-page links, and tools like Google Search Console and Google My Business. In the third month, you explore content marketing essentials—writing for web and social—along with basics of Google Analytics, finishing with a career-ready mini-project and final guidance.

What practical tools and skills will I develop?

By the end of the course, you’ll be capable of setting up a website, optimizing content for search engines, writing engaging social and blog content using tools like ChatGPT and Grammarly, and tracking your site’s performance using Google Analytics. You’ll also learn to create a content calendar and design visuals using tools like Canva or Buffer, giving you a solid toolkit to launch real-world marketing efforts.

Is there a capstone project or career support included?

Yes. In the final month, you complete a mini-project—either a blog website or a social media campaign plan—which you present for feedback. There’s also dedicated career support, including guidance for building a digital resume, optimizing your LinkedIn profile, and preparing for entry-level marketing roles or freelance work.

3 Months Basic Digital Marketing Course, 3 Months, 36 Days/Hours Digital Marketing Course Delhi

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About Course

Basic Digital Marketing Course – 3 Months Module Plan

Duration: 3 Months
Total Days: 36 Days
Total Hours: 36 Hours
Frequency: 3 Classes/Week
Per Day Hours: 1 Hour

This course is perfect for students, job seekers, and entrepreneurs who want to build strong foundational skills in digital marketing and get job-ready in a short span.

Month-by-Month Module Breakdown

Month 1: Digital Marketing Fundamentals + Website Setup

Introduction to Digital Marketing
- What is Digital Marketing?
- Benefits & Scope of Online Marketing
- Major Channels: SEO, SMM, PPC, Email, Content
Understanding the Sales Funnel
- Awareness → Consideration → Conversion
- Buyer Persona Creation
Website Creation with WordPress
- Domain & Hosting Setup
- Installing WordPress, Theme, Plugins
- Creating Homepage, Contact Form, Blog Page

Month 2: SEO + Google Tools + Social Media

Basics of SEO
- On-Page SEO: Title, Meta, Keywords, URL
- Off-Page SEO: Directory Submission, Backlinks
- Keyword Research (Free Tools)
Google Search Console & Google My Business
- Adding Property & Submitting Sitemap
- Basics of Google My Business
Social Media Marketing (SMM)
- Facebook & Instagram Setup
- Types of Content, Posting Schedule
- Engagement Tips & Free Tools (Canva, Buffer)

Month 3: Content + Analytics + Career Focus

Content Marketing Essentials
- What is Content Marketing?
- Copywriting Tips for Web & Social
- Free Tools: ChatGPT, Grammarly
Google Analytics Basics (GA4)
- Dashboard Overview
- Tracking Website Visitors & Traffic Sources
Career Guidance + Mini Project
- Building a Digital Resume
- LinkedIn Profile Setup
- Final Mini Project: Submit Website or Campaign Plan

Instructor

SEO Anubhav Garg

Born in 1993 in New Delhi, Anubhav delved into SEO early in his career. He co-founded MysticDigi to collaborate with diverse clients, scaling to include training (Advertolearn) and specialized SEO services. His mission centers on democratizing digital marketing knowledge and driving measurable growth through education and consultancy