Basic Google Ads Course – 2 Months 

Duration: 2 Months 
Total Days: 20 Days 
Total Hours: 20 Hours 
Frequency: 2–3 Classes/Week 
Per Day Hours: 1 Hour 

This course is ideal for beginners, business owners, and students looking to understand the basics of advertising on Google, including search ads, budgeting, targeting, and measuring performance.

 Month-by-Month Module Breakdown

Month 1: Google Ads Fundamentals

1. Introduction to Google Ads
   • What is Google Ads and How It Works
   • Differences Between Search, Display, Video, and Shopping Ads
   • Overview of Google Ads Ecosystem
2. Account & Campaign Structure
   • Campaign → Ad Group → Ads → Keywords
   • Understanding the Hierarchy for Better Control
   • Walkthrough of Google Ads Interface
3. Types of Google Ad Campaigns
   • Search Ads (Focus for Beginners)
   • Display Ads (Basic Overview)
   • Objective-Based Campaign Selection
4. Keyword Research & Match Types
   • Keyword Planner Tool
   • Broad, Phrase, and Exact Match
   • Adding Negative Keywords
5. Creating Your First Google Ad
   • Step-by-Step Setup of a Search Campaign
   • Writing Ad Headlines & Descriptions
   • Using Ad Extensions (Callouts, Sitelinks)

Month 2: Targeting, Optimization & Reporting

1. Budgeting & Bidding Basics
   • Setting Daily Budgets
   • Manual CPC vs Automated Bidding
   • Intro to Quality Score
2. Audience & Location Targeting
   • Geo-targeting, Language, Device Preferences
   • Custom Audience Basics
   • Scheduling Ads
3. Performance Tracking & Reports
   • Reading Key Metrics: Impressions, Clicks, CTR, CPC
   • Introduction to Google Analytics Integration
   • Monitoring Ad Results in Real-Time
4. Optimization Essentials
   • Improving Ad Relevance & CTR
   • Split Testing Headlines/Descriptions
   • Managing Underperforming Ads
5. Mini Project & Certification
   • Create & Present a Sample Search Campaign
   • Simulated Budget Allocation & Keyword Planning
   • Q&A + Certificate Distribution

 Tools Covered:

• Google Ads
• Google Keyword Planner
• Google Analytics (Overview Only)
• Google Trends (Supportive Tool)