What is the duration and structure of the Basic Meta Ads Course?

This course runs for 1.5 months, with 18 live training days totaling 20 hours of instruction. Classes are conducted three times a week, each session lasting 1 to 1.5 hours, making it an accessible yet focused program designed to fit into busy schedules.

Who should enroll in this course?

It’s tailored for **beginners—students, freelancers, and business owners—**who want to learn how to run Facebook and Instagram ad campaigns using Meta Ads Manager for generating traffic, leads, and engagement.

What topics are covered in the weekly sessions?

In the first week, you learn the basics of Meta Ads, including the difference between boosted posts and Ads Manager campaigns, along with campaign structure and platform distinctions between Facebook and Instagram. You also set up your Business Manager account, pages, roles, and domain verification. The second week focuses on campaign structure, objectives like traffic and leads, budgeting (ABO vs. CBO), and audience targeting including core demographics and custom audiences. In the third week, you dive into ad creation—selecting placements, crafting copy and visuals in formats like image and video, and designing creatives using Canva.

What practical skills and tools will I learn?

By the end of the course, you’ll be comfortable setting up and managing campaigns in Meta Ads Manager, writing effective ad copy, designing visuals using Canva templates, and understanding audience segmentation. You’ll also learn basics like placement choice, budgeting strategies, and creating saved and custom audiences for targeting.

Is there a capstone project and certificate included?

Yes. In the final module, you create and submit a sample Meta Ads campaign, including ad copy, creative visuals, and an audience targeting plan. You’ll receive feedback during a review session and earn a certificate of completion upon successfully presenting your work.

Best Meta Ads Institute Delhi, 5 Months/18 Days Meta Ads Course In Delhi

About Course

Basic Meta Ads Course – 1.5 Months

Duration: 1.5 Months
Total Days: 18 Days
Total Hours: 20 Hours
Frequency: 3 Classes/Week
Per Day Hours: 1–1.5 Hours

This course is perfect for beginners—students, freelancers, and business owners—who want to learn how to run paid ad campaigns on Facebook and Instagram using Meta Ads Manager to generate traffic, leads, and engagement.

Week-by-Week Module Breakdown

Week 1: Meta Ads Introduction & Setup

Introduction to Meta Ads
- What are Meta Ads?
- Difference Between Boosted Posts & Ads Manager
- Facebook vs Instagram Campaign Overview
Business Manager Setup
- Creating a Business Manager Account
- Adding Pages & Ad Accounts
- Roles & Permissions
- Verifying Your Domain

Week 2: Audience & Campaign Basics

Understanding Campaign Structure
- Campaign > Ad Set > Ad
- Choosing the Right Objective (Traffic, Leads, Engagement)
- ABO vs CBO Budgets
Audience Targeting Basics
- Core Audiences (Demographics, Interests, Behaviors)
- Intro to Custom Audiences (Email, Website)
- Creating Saved Audiences

Week 3: Creating & Launching Ads

Ad Creation Process
- Choosing Placements (Auto vs Manual)
- Writing Ad Copy: Hook, Value, CTA
- Uploading Creatives: Image, Video, Carousel
Designing Creatives with Canva
- Facebook/Instagram Ad Size Templates
- Branding with Fonts, Colors & Layouts
- Downloading & Uploading to Meta Ads

Week 4: Budgeting & Tracking

Setting Budget & Schedule
- Daily vs Lifetime Budgets
- Setting Start & End Dates
- Cost Control Tips for Beginners
Intro to Meta Pixel & Basic Tracking
- What is Meta Pixel?
- Installing Pixel on WordPress (Plugin Method)
- Tracking Website Visitors (ViewContent, Lead)

Week 5–6: Optimization & Practice

Understanding Performance Metrics
- CPM, CPC, CTR, Frequency
- Analyzing Results in Ads Manager
- Editing & Pausing Campaigns
Capstone Project & Certificate
- Create a Sample Campaign for a Product/Service
- Submit Ad Copy, Creative & Target Audience Plan
- Final Review, Q&A & Certification

Tools & Platforms Covered:

Meta Ads Manager
Meta Business Suite
Canva
WordPress (for Pixel Integration)
Google Sheets (Ad Planning Template)

SEO Anubhav Garg

Born in 1993 in New Delhi, Anubhav delved into SEO early in his career. He co-founded MysticDigi to collaborate with diverse clients, scaling to include training (Advertolearn) and specialized SEO services. His mission centers on democratizing digital marketing knowledge and driving measurable growth through education and consultancy