Basic Meta Ads Course – 1.5 Months

Duration: 1.5 Months
Total Days: 18 Days
Total Hours: 20 Hours
Frequency: 3 Classes/Week
Per Day Hours: 1–1.5 Hours

This course is perfect for beginners—students, freelancers, and business owners—who want to learn how to run paid ad campaigns on Facebook and Instagram using Meta Ads Manager to generate traffic, leads, and engagement.

Week-by-Week Module Breakdown

Week 1: Meta Ads Introduction & Setup

1. Introduction to Meta Ads
   • What are Meta Ads?
   • Difference Between Boosted Posts & Ads Manager
   • Facebook vs Instagram Campaign Overview
2. Business Manager Setup
   • Creating a Business Manager Account
   • Adding Pages & Ad Accounts
   • Roles & Permissions
   • Verifying Your Domain

Week 2: Audience & Campaign Basics

1. Understanding Campaign Structure
   • Campaign > Ad Set > Ad
   • Choosing the Right Objective (Traffic, Leads, Engagement)
   • ABO vs CBO Budgets
2. Audience Targeting Basics
   • Core Audiences (Demographics, Interests, Behaviors)
   • Intro to Custom Audiences (Email, Website)
   • Creating Saved Audiences

Week 3: Creating & Launching Ads

1. Ad Creation Process
   • Choosing Placements (Auto vs Manual)
   • Writing Ad Copy: Hook, Value, CTA
   • Uploading Creatives: Image, Video, Carousel
2. Designing Creatives with Canva
   • Facebook/Instagram Ad Size Templates
   • Branding with Fonts, Colors & Layouts
   • Downloading & Uploading to Meta Ads

Week 4: Budgeting & Tracking

1. Setting Budget & Schedule
   • Daily vs Lifetime Budgets
   • Setting Start & End Dates
   • Cost Control Tips for Beginners
2. Intro to Meta Pixel & Basic Tracking
   • What is Meta Pixel?
   • Installing Pixel on WordPress (Plugin Method)
   • Tracking Website Visitors (ViewContent, Lead)

Week 5–6: Optimization & Practice

1. Understanding Performance Metrics
   • CPM, CPC, CTR, Frequency
   • Analyzing Results in Ads Manager
   • Editing & Pausing Campaigns
2. Capstone Project & Certificate
   • Create a Sample Campaign for a Product/Service
   • Submit Ad Copy, Creative & Target Audience Plan
   • Final Review, Q&A & Certification

 Tools & Platforms Covered:

• Meta Ads Manager
• Meta Business Suite
• Canva
• WordPress (for Pixel Integration)
• Google Sheets (Ad Planning Template)