What is the structure and duration of this Basic SEO Link Building Course?

This beginner-friendly course spans two months and consists of 20 live sessions, totaling 20 hours of instruction. Classes typically occur two to three times per week, with each session lasting approximately one hour. This pace is ideal for learners who want steady guidance while having ample time to apply concepts between sessions.

Who is best suited to take this course?

It’s designed specifically for digital marketing students, beginner SEO professionals, bloggers, and freelancers who wish to learn how to build backlinks ethically. Whether you're new to SEO or aiming to boost your website’s domain authority safely, this course offers the foundational strategies you need.

What topics are covered during the two months?

In the first month, you’ll learn core principles such as what backlinks are, the differences between dofollow and nofollow links, and how search engines evaluate link quality using metrics like DA, PA, and spam score. You’ll also explore beginner techniques like social bookmarking, directory submissions, blog commenting, and introductory guest posting with basic outreach strategies. The second month dives deeper into outreach methods—finding sites, crafting personalized emails, follow-up etiquette—and content types that attract links, such as infographics and how-to guides. You'll also practice promoting your content, tracking campaigns using Google Sheets or Search Console, and finish with a capstone project involving a live demo of five backlinks.

What tools and practical skills will I learn?

By the end of this course, you’ll be proficient with tools like Ubersuggest, Moz Link Explorer, Google Alerts, and Google Search Console for link research and monitoring. Additionally, you’ll learn how to manage outreach workflows using Google Sheets or Notion and craft compelling linkable content. Assignments like setting up backlink campaigns and tracking performance reinforce practical mastery.

Is certification and career support included?

Yes. Upon successful completion of the final capstone project—where you submit a basic link-building plan and practice live backlinking—you’ll receive a certificate recognizing your expertise. The course also includes support through a final Q&A session, ensuring you exit with confidence and a clear path to leveraging link-building skills professionally.

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About Course

Basic SEO-Link Building Course – 2 Months

Duration: 2 Months
Total Days: 20 Days
Total Hours: 20 Hours
Frequency: 2–3 Classes/Week
Per Day Hours: 1 Hour

This beginner-friendly course is ideal for digital marketing students, bloggers, and entry-level SEO professionals who want to learn how to build backlinks ethically, improve domain authority, and drive organic traffic using free tools and outreach techniques.

Month-by-Month Module Breakdown

Month 1: Link Building Essentials & Strategy

Introduction to Link Building
- What are Backlinks?
- Dofollow vs Nofollow
- Importance of Backlinks in SEO
Understanding Link Quality
- Domain Authority (DA), Page Authority (PA), Spam Score
- Relevance, Anchor Text & Link Placement
- Good vs Toxic Backlinks
Types of Link Building (Beginner Level)
- Social Bookmarking
- Directory Submissions
- Blog Commenting
- Profile Backlinks
Guest Posting (Intro)
- What is Guest Posting?
- Finding Opportunities in Your Niche
- Basic Outreach Email Structure
Tools for Link Research
- Ubersuggest (Free Backlink Tool)
- Moz Link Explorer (Free Plan)
- Checking Competitor Backlinks

Month 2: Outreach & Practical Implementation

Basic Outreach Techniques
- How to Find Sites for Link Building
- Crafting Personalized Outreach Emails
- Follow-Up Etiquette
Content That Attracts Links
- Creating Linkable Blog Content
- Infographics, Lists, and How-To Guides
- Promoting Content on Social Channels
Google Alerts & Unlinked Mentions
- Setting Alerts for Brand Mentions
- Claiming Unlinked Mentions
- Tools: Google Alerts, BrandMentions (Free)
Tracking Your Link Building
- Using Google Sheets to Record Links
- Monthly Progress Tracker
- Monitoring Links via Search Console
Capstone Project + Review
- Create a Basic Link Building Plan
- Submit 5 Live Backlinks (Demo or Practice)
- Final Q&A and Certificate Distribution

Tools & Platforms Covered:

Ubersuggest
Moz Link Explorer
Google Search Console
Google Alerts
Notion / Google Sheets for Link Tracking

Instructor

SEO Anubhav Garg

Born in 1993 in New Delhi, Anubhav delved into SEO early in his career. He co-founded MysticDigi to collaborate with diverse clients, scaling to include training (Advertolearn) and specialized SEO services. His mission centers on democratizing digital marketing knowledge and driving measurable growth through education and consultancy