What You’ll Learn

In this 2–3 month advanced course, you’ll master both organic and paid social media strategies across platforms like Facebook, Instagram, LinkedIn, Pinterest, Twitter, and YouTube. You’ll gain job-ready skills in:

• Page Setup & Optimisation: Create professional brand pages with SEO-friendly bios, CTA buttons, banners, and hashtags.
• Content Creation: Write engaging posts and trending captions, schedule reels and shorts, and design visuals using Canva.
• Ad Campaign Execution: Launch high-ROI paid ads using Meta Ad Manager, LinkedIn Ads, Pinterest Editor, and YouTube Ads.
• Audience Targeting: Map demographics, select ad objectives, and structure campaigns for different goals — awareness, traffic, or leads.
• Performance Analysis: Use analytics tools like Meta Ads Manager, YouTube Studio, and Pinterest Bulk Editor to measure success.
• Platform-Specific Tactics: Boost reels, launch lead gen forms, schedule posts, optimise YouTube channels, and run live streams.
• Real-World Practice: Build, run, and analyse a live campaign project — from setup to reporting.

Course Lessons & Modules Overview

Social Media Marketing – Advanced Course Module 

1. Organic – Social Media Marketing (Theory & Practical) 
2. Paid – Social Media Marketing (Theory & Practical) 

Theory Sessions 

1. Introduction to Social Media Marketing
2. Introduction to Facebook Page
3. Introduction to Meta Ads & Analytics
4. Introduction to #Tags
5. Introduction to Paid Abbreviations (CPA, CPC, CTA, etc.)
6. Introduction to Twitter, Ads with Analytics
7. Introduction to LinkedIn, Ads with Analytics
8. Introduction to Pinterest, Ads with Analytics
9. Introduction to Mapping of Targeted Demographics
10. Introduction to Instagram, Ads with Analytics
11. Introduction to YouTube, Video Uploading, Channel Optimization & Ranking
12. Career Opportunities in Social Media Marketing

Practical Sessions – Social Media Page Setups 

1. Setting Up Facebook Brand Page
2. Setting Up LinkedIn Brand Page
3. Setting Up Twitter Brand Page 
4. Setting Up Instagram Brand Page
5. Setting Up YouTube Brand Page
6. Setting Up Pinterest Brand Page
7. Optimization of Facebook Page
8. Optimization of Twitter Page
9. Optimization of LinkedIn Page
10. Optimization of Instagram Page
11. Optimization of Pinterest Page
12. Optimization of YouTube Page 

Facebook & Instagram Practical Training

1. Setting Up Facebook Brand Page
2. Business Page Description Writing
3. Page Banner Creation Using Canva
4. Connecting Facebook with Instagram
5. Setting Up Meta Ad Manager Account
6. Writing Captions for Facebook Posts
7. Researching on #tags
8. Publishing Trendy Reels
9. Understanding the Meta Ad Goals
10. Selecting the Best Campaign As per Requirement
11. Creating Ad Graphics
12. Creating Ad Copywriting
13. Selecting Targeted Demographics
14. Understanding the Campaign Budget
15. Analysis of the Campaign Performance
16. Optimizing the Campaign Performance
17. Setting Up Campaign Lead Form
18. Setting Up Instagram Campaign Through Mobile
19. Boosting Instagram Reel with Demographic Selection  

LinkedIn Practical Training 

1. Setting Up LinkedIn Brand Page
2. Business Page Description Writing
3. Page Banner Creation Using Canva
4. Setting Up LinkedIn Ads Manager
5. Writing Captions for LinkedIn Posts
6. Researching on #tags
7. Publishing Trendy Reels
8. Understanding the LinkedIn Ad Goals
9. Selecting the Best Campaign As per Requirement
10. Leads Generation Campaign Setup
11. Creating Ad Copywriting
12. Selecting Targeted Demographics
13. Understanding the Campaign Budget
14. Analysis of the Campaign Performance
15. Optimizing the Campaign Performance

Pinterest Practical Training

1. Setting Up Pinterest Brand Page
2. Business Page Description Writing
3. Setting Up Pinterest Ads Manager
4. Writing Captions for Pinterest Posts
5. Researching on #tags
6. Publishing Trendy Reels
7. Creating Pin for Ad
8. Creating Pin for Idea Ad
9. Pinterest Campaign Management
10. Using Pinterest Bulk Editor
11. Creating Ad Copywriting
12. Selecting Targeted Demographics
13. Understanding the Campaign Budget
14. Creating of Custom Ad Report
15. Understanding Ad Recommendations

YouTube Practical Training 

1. 1. Setting Up YouTube Channel
   2. YouTube Channel Description Writing
   3. Connecting Social Media Pages 
   4. Creating Channel Graphics
   5. Uploading Full Length Videos
   6. Uploading Shorts
   7. Videos Copywriting
   8. SEO Optimization of the Videos
   9. Creating Thumbnails
   10. Understanding of YouTube Analytics
   11. Understanding of Increasing the Subscribers
   12. Channel Live Page Customization
   13. Using YouTube Live Feature
   14. Understanding of the Video Time Stamps
   15. Video Editing Using YouTube Studio Editor