What Is Article Submission In SEO? Article Submission Explained in Detail

Article Submission is a popular Off-Page SEO technique and a key part of content marketing. It involves publishing content on third-party websites or blogs with the primary goal of generating inbound links (backlinks) to a personal or client’s website. These backlinks help improve the search engine rankings of the targeted website.

The links generated through article submissions can be:

• Do-Follow Backlinks – Pass SEO value and directly improve rankings.
• No-Follow Backlinks – Do not pass direct SEO value but help in generating referral traffic and brand visibility.

Why is Article Submission Important?

• Boosts Rankings: If done correctly, article submission can work as a ranking booster by creating high-quality backlinks.
• Brand Visibility: Regular content publication across authority websites enhances online branding for any business.
• Traffic Generation: Well-placed articles attract readers and can drive targeted traffic to your website.
• Authority Building: Publishing informative, niche-related content positions you as a thought leader in your industry.

Platforms for Article Submission

Some premium blogging and content marketing platforms require you to connect with the site owner, blogger, or content marketing team. In such cases, your article is reviewed for quality, originality, and relevance before approval and publication.

There are many free article submission websites where you can publish SEO articles by simply creating an account.

This procedure of reaching out to other bloggers for your article submission is known as Guest Posting.

If you are using guest posting practices for article submission in SEO, make sure your content is well-written and original. It should be informative enough to provide real value to the publishing website in terms of rankings, traffic, and user engagement.

In addition, always use a focus keyword while submitting articles in SEO so that your piece of content can achieve rankings on Google’s first page. However, it is advisable to avoid keyword stuffing, as it can harm the performance of your article.

NOTE: It is strongly recommended to avoid article submission directories, as they can penalise your website. The best way to identify such platforms is by checking the URL — if it contains words like “article”, “submission”, or “directory”, then it is best to simply avoid them.

What are the Benefits of Article Submissions in SEO?

• Benefit 1: Attracts Quality Traffic
  Article submissions help you target an audience genuinely interested in the topics you publish. This ensures that the traffic coming to your site is relevant and engaged.
• Benefit 2: Generates Referral Traffic
  Publishing SEO articles on third-party platforms can send referral traffic to your website, some of which may convert into potential customers or clients.
• Benefit 3: Creates Backlink Opportunities
  Article submission offers the chance to generate backlinks from external domains, which strengthens your website’s link profile.
• Benefit 4: Improves Domain Authority (DA) and Page Authority (PA)
  High-quality backlinks obtained through article submission play a crucial role in boosting both Domain Authority and Page Authority, enhancing your website’s credibility.
• Benefit 5: Enhances Keyword Rankings
  These types of backlinks are especially valuable when it comes to improving your website’s rankings for targeted keywords on search engines.