Domain Authority (DA) is a search engine optimisation (SEO) metric developed by Moz. It measures the overall authority of a website’s domain name and reflects its importance, trustworthiness, and significance based on the quality of information it provides on the World Wide Web.
Domain Authority is scored on a 1–100 algorithmic scale — the higher the score, the greater the perceived authority and value of the domain.
Within the SEO community, the concept of Domain Authority is widely used because it helps professionals to:
- Assess the ranking potential of a website.
- Estimate its traffic strength and popularity.
- Evaluate a site’s value during link building campaigns, especially when acquiring backlinks from third-party websites.
Read more here: How to Increase Domain/Page Authority (PA) of a Web Page – A Complete Guide
Related Terms
- Page Authority (PA)
- MozTrust
- Spam Score
Born in 1993 in New Delhi, Anubhav delved into SEO early in his career. He co-founded MysticDigi to collaborate with diverse clients, scaling to include training (Advertolearn) and specialized SEO services. His mission centers on democratizing digital marketing knowledge and driving measurable growth through education and consultancy
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