Keyword search volume means the number of times a keyword has been searched in a certain period of time. This time period is usually monthly. It is a very important part of SEO strategy because it tells how popular a keyword is among users. When a keyword has a high search volume, it means it is being searched by a large number of people. But high search volume also means that certain keywords can be hard to rank because of the high competition it has in the market.
Search volume also helps you understand the way people search on the internet. Its shows what kind of things people look for. You get to know which topics are trending. Using this, content writers can pick topics that have more chances of getting traffic instead of writing without knowing them.
How to Use Search Volume Effectively
SEO doesn’t mean using just high volume keywords. You can use low or medium volume keywords along with high volume keywords specially if your website or brand is new because high volume keywords often rank on already established websites. You should also keep in mind the user search intent. Keyword usage with search intent will bring better results for your page.
