Local SEO, also known as Local Business SEO or Local Website SEO, is one of the three levels of search engine optimisation. It refers to optimising individual web pages or specific targeted landing pages of a website to achieve first-page rankings on the local searches on search engines. Businesses that offer products or services in specific local areas—generally within a radius of 5 to 15 kilometres—use Local SEO to enhance their visibility in local search results.
The main objective of a Local SEO campaign is to generate more service-enquiry calls from the locally targeted audience or to increase footfall at the physical store.
Another way to improve a business’s visibility in local searches is through Google Business Profile, also known as Google Maps Listing, which appears in the “Pack of 3” in the Google search results for local queries.
Born in 1993 in New Delhi, Anubhav delved into SEO early in his career. He co-founded MysticDigi to collaborate with diverse clients, scaling to include training (Advertolearn) and specialized SEO services. His mission centers on democratizing digital marketing knowledge and driving measurable growth through education and consultancy
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