Meta Description Optimisation is an On-Page SEO strategy aimed at highlighting the products, services, or key information of a particular web page when it appears in the Search Engine Results Pages (SERPs) for related queries.
The meta description tag of a page serves two primary purposes:
- SEO Benefits – By including targeted keywords naturally, it helps search engines understand the relevance of the page.
- Improved CTR (Click-Through Rate) – A well-written description encourages users to click on the result, thereby increasing traffic and conversions.
The ideal length of a meta description is between 155–160 characters. However, search engines may sometimes automatically generate and display a snippet from the page content if they find it more relevant to the user’s search query.
HTML tag for Meta Description
<!DOCTYPE html>
<title>ABCD</title>
<head>
<meta name=”description” content=”Your description up-to 155-160 characters”>
</head>
Born in 1993 in New Delhi, Anubhav delved into SEO early in his career. He co-founded MysticDigi to collaborate with diverse clients, scaling to include training (Advertolearn) and specialized SEO services. His mission centers on democratizing digital marketing knowledge and driving measurable growth through education and consultancy
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