Off-Page SEO are activities that are done outside of a website to bring in traffic and credibility to the website. These activities include creating backlinks, guest posting, social media engagement, brand mentions or local citations, image and document sharing, and broken link building. Off-SEO is equally important for a website as on-page SEO.
Let’s delve deep into these activities:
- Backlinks – Links on other websites that lead to your website are called backlinks. Backlinks tell search engines that your website has useful and credible information, which helps your website rank higher on the search engine results page (SERP).
- Social media engagement – You can also bring in audience to your page through social media. People also use engagement on social media sites like instagram, X, facebook , reddit to promote their website and bring traffic. You can mention your website link in a post or mention it verbally in video content.
- Brand mentions – When some other website or platform mentions your website even if there is no link attached, it builds trust and credibility in users, especially if the website or platform that mentioned you is popular.
- Image and document sharing – There are websites on the internet where you can upload your images and documents. You can upload images as well as documents that contain your website’s name, logo, or link on these websites to promote your own website.
- Guest posting – You write content for some other website and if they like your content the will publish it on their website and give your website a mention. It’s a very effective way of getting an audience and building credibility.
- Broken link building – When a website has a link that is broken, you can reach out to that website’s owner and suggest your content that fits on that particular page. If the website owner agrees, your website will get a backlink on their website.
