What is On-Page SEO?

On-Page SEO Optimisation is a search engine optimisation technique that helps improve the natural/organic rankings of a website or blog in the Search Engine Results Pages (SERPs).

In this practice, a website is optimised from its internal elements, which include improvements in:

• Website design structure for both desktop and mobile devices
• Coding (HTML, CSS, and JavaScript)
• Content quality and optimisation
• Schema markup and structured data

Since all these factors are completely under the control of an SEO professional, they can be optimised strategically to deliver better search visibility, enhanced user experience, and higher rankings.

List of All On-Page SEO Activities (2025 Trends)

🔹 Meta & Tag Optimisation

• Meta Title Optimisation
• Meta Description Optimisation
• Meta Keywords Optimisation (less relevant today but still used by some)
• Open Graph (OG) Tags Optimisation
• Dublin Core (DC) Tags Optimisation
• Canonical Tag Implementation
• Heading Tags (H1–H6) Optimisation

🔹 Content & Keywords Optimisation

• Web Page Content Optimisation (unique, relevant, user-focused)
• Keyword Density Check & Optimisation
• Page Content Relevance Improvement
• Voice Search Optimisation (conversational keywords, NLP-based queries)
• Contextual Linking (relevant internal links within content)
• Internal Linking Structure
• Conversion Rate Optimisation (CRO-friendly content & design)

🔹 Schema & Structured Data Integration

• Schema Markup Implementation (JSON-LD preferred)
• FAQ Schema Markup
• Price Schema Markup
• Location Schema Markup
• Review Schema Markup
• Product Schema Markup
• Core Web Vitals & Schema Integration

🔹 Technical On-Page SEO

• URL Optimisation (Re-writing for SEO-friendly structure)
• Page Loading Speed Optimisation
• HTML Compression
• JS Compression
• CSS Compression
• Gzip Compression
• Core Web Vitals (LCP, FID, CLS)

🔹 Image Optimisation

• Image Alt Tags Implementation
• Image Title Tags Optimisation
• Image Compression (WebP & next-gen formats)

🔹 Sitemaps & Crawling

• XML Sitemap Submission
• HTML Sitemap Optimisation
• ROR Sitemap
• GEO Sitemap (for local SEO)

🔹 Integrations & Tracking

• Google Analytics Integration
• Google Search Console Integration
• Bing Webmaster Tools
• Facebook Pixel Integration

🔹 User Engagement Features

• Sticky Live Chat Plugin (Mobile/Web)
• Sticky One-Click Call Button (Mobile/Web)

Note: In 2025, Google focuses heavily on Core Web Vitals, Schema Markups, and User Experience Signals (E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness). Hence, these activities should be prioritised.