What is On-Page SEO?

On-page SEO refers to optimising webpages so they show up higher in search engine result page ( SERP) rankings. On-page SEO includes writing quality content, using relevant keywords, writing meta tags and descriptions, improving webpage loading speed, optimising it for mobile users, adding internal links, writing optimized headings and adding relevant images. 

Let’s get into detail of few of these things 

Meta tags – Meta tags are information about the webpage written in websites’ HTML code that helps search engines understand the content of the webpage and how to index it. 

Loading speed – Better loading speed means better experience for users. The faster a page loads the more audience it will get. Optimising the webpage for mobile users is especially vital since most people access the internet through mobile these days.

Internal links – URLs embedded on relevant keywords, images, buttons  that redirect someone to a Webpage are called internal links. People can navigate from one webpage to another using internal links. Internal links are helpful in ranking websites. It also helps google crawlers to get to your page using internal links. 

Optimised Headings and sub-headings – Using heading tags H1,H2,H3 and writing keywords in headings helps the user in understanding the content of the webpage before delving deep into the website content. Better headings improves the quality of the website and contributes in ranking it higher

Keywords – Keywords are things which people are searching the most in search engines. You can find keywords using various tools that are available. For example – Semrush, ahrefs, KWfinder, ubersuggests etc. Using the right keywords helps bringing in traffic to your webpage.  

Image optimisation – Optimising images makes them load faster and helps search engines in understanding the context. Make sure you choose the right image format JPEG. PNG, WebP. compress the size, add alt texts and it should look good and load faster for mobile users. 

Schema & Structured Data Integration –

• Schema Markup Implementation (JSON-LD preferred)
• FAQ Schema Markup
• Price Schema Markup
• Location Schema Markup
• Review Schema Markup
• Product Schema Markup
• Core Web Vitals & Schema Integration

 Sitemaps & Crawling –

• XML Sitemap Submission
• HTML Sitemap Optimisation
• ROR Sitemap
• GEO Sitemap (for local SEO)

Integrations & Tracking –

• Google Analytics Integration
• Google Search Console Integration
• Bing Webmaster Tools
• Facebook Pixel Integration

User Engagement Features –

• Sticky Live Chat Plugin (Mobile/Web)
• Sticky One-Click Call Button (Mobile/Web)