Online branding refers to the perception or image—positive or negative—of any organisation that offers products or services across B2C (Business-to-Consumer), B2B (Business-to-Business), or C2C (Consumer-to-Consumer) sectors.
Online branding is carried out exclusively on the World Wide Web, which is the most effective medium for organisations and businesses to build, manage, and influence their brand image.
There are two main types of online branding:
- Positive Branding
- Negative Branding
Born in 1993 in New Delhi, Anubhav delved into SEO early in his career. He co-founded MysticDigi to collaborate with diverse clients, scaling to include training (Advertolearn) and specialized SEO services. His mission centers on democratizing digital marketing knowledge and driving measurable growth through education and consultancy
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