Page Authority (PA) refers to the measure of a web page’s authority and importance on the World Wide Web. It reflects the strength of a particular page based on the quality and relevance of the information it provides.
Page Authority is scored on a scale of 1 to 100, where a higher score indicates greater authority and a stronger likelihood of ranking well in the Search Engine Results Pages (SERPs).
This metric was developed by Moz and is calculated using multiple factors, such as:
- MozRank (quality of backlinks),
- MozTrust (trustworthiness of linking sites),
- Number of backlinks pointing to the page,
- Number of outbound links from the page,
- And several other algorithmic signals.
In SEO, Page Authority is widely used to estimate how well a specific web page can perform in search rankings.
Related Terms
- Domain Authority (DA): Measures the authority of an entire domain.
- MozTrust: Indicates the trustworthiness of a page or domain based on link proximity to trusted seed sites.
- Spam Score: Predicts the likelihood of a page or site being penalised based on spammy link patterns.
Born in 1993 in New Delhi, Anubhav delved into SEO early in his career. He co-founded MysticDigi to collaborate with diverse clients, scaling to include training (Advertolearn) and specialized SEO services. His mission centers on democratizing digital marketing knowledge and driving measurable growth through education and consultancy
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