What is URL Optimization in SEO?

URL Optimisation is a process in Search Engine Optimisation (SEO) where the structure of a website or blog page URL is refined to make it more understandable for both search engine crawlers and users.

It is considered one of the fundamental steps in SEO, as a clean and well-structured URL not only helps search engines easily identify the topic of a webpage but also improves user experience. An optimised URL significantly increases the chances of that page appearing in relevant search queries.

How Do BAD and GOOD SEO URLs Look?

There are multiple types of URLs used on the web, but search engines always give preference to clear, descriptive, and well-structured URLs. Such URLs are easier to read, interpret, and index. In fact, URL structure is part of the 200+ SEO ranking factors.

Examples of BAD SEO URLs:

• /p=26648
• /ViewPressRel.asp?aId=263127
• /this%20is%20a%20bad%20url%20

These URLs are not descriptive, difficult for users to understand, and unclear for crawlers.

Examples of GOOD SEO URLs:

• /service-name
• /service-name-location
• /category/soap/dove

These URLs are short, descriptive, keyword-rich, and provide context to both users and search engines.

Why is URL Optimisation Crucial in SEO?

• Improves Crawlability: Search engines can easily crawl and index webpages with clean, descriptive URLs.
• Enhances User Experience: Users can quickly understand what the page is about before even clicking.
• Boosts Rankings: Optimised URLs increase the chances of better visibility in search results.
• Keyword Relevance: Properly optimised URLs can carry targeted keywords, strengthening topical authority.
• Higher CTR (Click-Through Rate): Clear and readable URLs encourage users to click in SERPs.

In short: URL Optimisation is not just a technical SEO step, but also a user-experience enhancement strategy that can directly influence both rankings and engagement.