
White Hat SEO is the safest and most beneficial long-term search engine optimisation strategy. It focuses on driving more visitors and generating leads through organic (natural) search results.
Under White Hat SEO, only ethical strategies are used—those that genuinely help you connect with your targeted audience. This includes practices such as creating high-quality content, following search engine guidelines, and effectively promoting your new content so that it gets discovered faster by people who are genuinely interested in the subject.
Which includes the following White Hat SEO strategies:
- Create unique, accurate page titles
- Make use of the “description” meta tag
- Improve the structure of your URLs
- Make your site easier to navigate
- Offer quality content and services
- Write better anchor text
- Optimize your use of images
- Use heading tags appropriately
- Make effective use of robots.txt
- Be aware of rel=”nofollow” for links
- Notify Google of mobile sites
- Guide mobile users accurately
- Promote your website in the right ways
- Make use of free webmaster tools
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